Self-Help - Marketing Assistant

Advertising Department:

CAMPUS RECREATION AND WELLNESS

Academic Term/Year:

Spring 2024/Summer 2024

Position Title:

Self-Help - Marketing Assistant

Posting Number:

05241

Position Number:

05241

Student Job Category:

Student - Self-Help Campus Job

Number of Vacancies:

5

Job Description:

Campus Recreation & Wellness at East Carolina University provides the following programs and services for the campus community: Intramural Sports; Physical Activity & Fitness; Informal Recreation; Club Sports; Adventure Programs; Adapted Recreation; Youth and Family; Aquatics/Safety Services, Well-Being, and Special Events. Facilities include a state of the art 150,000 square foot Student Recreation Center, an 18-acre multi-sport field complex, a Challenge Course, and a 129-acre sports complex which includes sport fields, a six-acre lake, disc golf course, boathouse, walking/jogging trails, outdoor fitness equipment, sandy beach area, beach volleyball, courts, and an Odyssey Challenge Course.
Responsibilities and Duties:Special Projects:

• Proactively initiates marketing projects within each of the departmental programs, that align with overall goals and directions of the CRW marketing plan.
• Assist marketing graduate assistant in banner, poster, other printing of materials.
• Assist with the entry of ECU Localist web page material.
• Assist in oversight for CRW’s internship program.
• *Managers serve as the lead mentor to 1 or more student interns, with the guidance of the coordinator and graduate assistant.

Graphic Design:

• Utilize a variety of programs to create marketing materials for program areas to include bulletin board calendars, program flyers, and banners.

Assessment:

• Assists in the development and implementation of the Campus Recreation & Wellness (CRW) marketing plan.
• Identify emerging social media outlets trends CRW can utilize to better reach and recruit participants and nonparticipants.
• Assist with the design, collection, and analysis of data collected through various avenues including but not limited to surveys,

direct observations, focus groups, social media analytics, and google analytics.

• Research and collaborate with other Campus Recreation and Wellness departments from universities.
• Conduct research and make appropriate recommendations for new marketing initiatives and projects that will enhance brand awareness of CRW and effectively promote programs/services.

Social Media:

• Marketing assistants will maintain the CRW Facebook, Twitter, Instagram, and TikTok through a designated scheduling software and organic content creation.
• Review weekly and special event social media calendars prepared by CRW Interns.
• Create/write/compile/edit content for the CRW website, Parent, and Student Affairs On Deck newsletters as well as direct email campaigns (CRW Listserv and ECU Pirate 411)
• Attend CRW special events to perform live social media coverage

CRW Outreach:

• Assist in tabling and street team activities for CRW and ECU to promote any upcoming activities and school spirit.
• Assist with presentation to designated campus groups including but not limited to COAD classes, COMM classes, residence hall coordinator meetings, etc.

Preferred (Majors, Experience, GPA, etc.):

Marketing, Communications, Business related
Qualifications:

• Minimum one-year marketing experience
• Strong communication & organizational skills
• Basic working knowledge of social media outlets
• *Experience in public speaking and writing
• *Strong mentorship skills and initiative
• *Extensive understanding and background working with various forms of social media
• *Minimum of two years of college course work completed preferably in the Business or Communication field
• Available to work approximately 15-20 hours per week

Special Instructions to Applicant:

Please upload your resume online.

Quick Link for Direct Access:

https://ecu.peopleadmin.com/postings/61772

Open Date:

03/21/2024

Close Date:

05/01/2024

Open Until Filled:

No