Search Marketing Manager

We are looking for a Search Marketing Manager to be our Picasso of PPC, Kahlo of Keyword Research, and most importantly, bring your own bad jokes, puns, and alliterations to the table.

As a key part of our team at Go Store It, a rapidly expanding self-storage company with nearly 100 locations across the US, you’ll enjoy a competitive salary, comprehensive health benefits, and the opportunity to grow your career alongside our company.

In the Search Marketing Manager role, you’ll be at the helm of our SEM campaigns, developing strategies that will shape our industry presence, all while enjoying a supportive company culture.

You will work directly with a close-knit and inclusive marketing team, while partnering with company leadership. Your voice will be heard and valued as you develop this new role for our organization.

In this role, you’ll have the opportunity to take the lead, managing high-volume campaigns and making meaningful contributions to our overall customer acquisition strategy. We encourage your innovation, value your expertise, and celebrate your achievements.

We provide an environment that nurtures creativity, autonomy, and experimentation. You’ll be encouraged to tinker, experiment, and challenge industry norms.

Available as either a remote or hybrid position, with preference given to candidates that can work in our Charlotte office 1-2 days monthly. Will require some in-person scheduled meetings for business purposes.

What Skills and Experience Are We Looking For?

• Expertise in Google Ads, Google Analytics, and SEMrush or Similar Tools. You’ll be creating search, display, and re-marketing ads.
• A Wordsmith who can craft compelling ad copy and creative that resonates with potential customers.
• Can navigate your way around WordPress without making our website go 404. You’ll need to be able to install extensions, implement schema, and more.

What Are the Job Responsibilities?

• Campaign Strategy and Planning: Conduct keyword research, audience analysis, and competitive research to create effective campaign structures.
• Ad Creation and Copywriting: Craft compelling ad copy that resonates with our potential customers.
• Budget Allocation and Management: Recommend budgets and maximize ROI across campaigns to optimize spend.
• Performance Analysis and Optimization: Analyze click-through rates, conversion rates, cost per conversion, and return on ad spend.
• Reporting: Prepare regular performance reports and communicate campaign results, insights, and recommendations.
• Search Engine Optimization: Responsible for recommending strategy and initiatives across onsite, offsite, and technical SEO to enhance organic visibility and rankings for top keywords.