Salesforce Marketing Solution Architect - Technical Senior Consultant

at Deloitte in Boise, Idaho, United States

Job Description

Salesforce Marketing Cloud Technical Architect (Specialist Senior)

The Work You'll Do / How You'll Fit In

The Specialist Senior (Technical Senior Consultant) uses their expertise to support technical/development teams by designing, architecting, building, and deploying unique Salesforce Marketing Cloud and MarTech solutions. Specialist Seniors help clients define their technical marketing needs and SFMC technical requirements by leading and facilitating working sessions to gain an understanding of the current state of processes, data, and marketing technologies, as well act as a technical resource during the implementation that follows.

Responsibilities Include:

+ Assessing client requirements, making recommendations, and effectively communicating Salesforce Marketing Cloud, CDP, and other MarTech platform capabilities and limitations to clients.

+ Identifying client process pain points and gaps in best practices.

+ Act as a technical solution specialist within Salesforce Marketing Cloud ecosystem (Email Studio, Journey Builder/Automation Studio, Mobile Studio (push, SMS), cloud pages, Ad Studio, Interaction Studio, Datorama, CDP etc.).

+ Create, deliver, maintain, and guide team members in key architecture, code documentation, and technical specifications for specific workstreams that meet customer requirements.

+ Driving the development and physical design of solutions leveraging Salesforce Marketing Cloud and providing guidance and support to the Development team, and integrating components built by developers while ensuring architectural integrity of the system.

+ Teaming with engagement managers to communicate project status, risk, and alternative solutions to clients as appropriate.

+ Leading/managing a work stream on large enterprise implementations in marketing automation architecture, (Service Layers, Logic Layers, Data Layers), data models, customizations & extensions, and recommend best practices.

+ Implementing Salesforce Marketing Cloud solutions including data modeling & handling, performance, integrations - mapping requirements to functionality within Salesforce solutions and adjacent ecosystems.

+ Overseeing the coordination of Testing/SIT/UAT activities as required by project scope and team structure.

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

+ Cross-channel customer engagement strategy, design and development (web, mobile, social, physical) eCommerce strategy, implementation and operations

+ Marketing Content and digital asset management solutions

+ Marketing Technology and Advertising Technology solutions

+ Marketing analytics implementation and operations

+ Advertising campaign ideation, development and execution

+ Acquisition and engagement campaign ideation, development and execution

+ Agile based, design-thinking, user-centric, empirical projects that accelerate results

Qualifications:

Required:

+ Bachelor's Degree

+ 4+ years' marketing automation architecture in Salesforce Marketing Cloud, (Service Layers, Logic Layers, Data Layers), data models, customizations & extensions and recommend best practices

+ 4+ years' acting as a Solution Specialist within Salesforce Marketing Cloud ecosystem (Email Studio, Journey Builder, Mobile Studio (push, SMS), cloud pages, Ad Studio, Interaction Studio, Datorama, CDP etc.)

+ 3+ years consulting, marketing project implementation, and/or project management experience using Agile methodologies

+ 2+ years designing Architecture Diagrams and Data flows

+ 2+ Marketing Cloud implementations (end to end) supporting technical solutions

+ Writing moderately complex SQL queries

+ Designing and development of complex third-party integrations and able to implement the new cartridge for new vendors with SOAP or Rest API calls

+ In Depth understanding of experience building/operating highly scalable, fault tolerant, distributed systems for utilizing ETL for processing of large data sets

+ Experience presenting to clients and/or other decision-makers both technical and non-technical

+ Participation in hybrid workplace model of ongoing flexibility and onsite opportunities to come together when it matters

+ Ability to travel 30%, on average, based on the work you do and the clients and industries/sectors you serve

+ Limited immigration sponsorship may be available

Preferred:

+ Marketo, Oracle, or other marketing automation platforms

+ Experience working with CDPs or demand-side platforms

+ Writing moderately complex SQL queries

+ Experience integrating with CRM platforms including Salesforce Sales and/or Service Clouds

+ Current/Prior front-end coding with HTML, CSS/SASS, XML, JSON, and or other web development technologies

+ Experience with object-oriented programming, deep understanding of the deployment considerations specific to SaaS based cloud server

+ One or more of the following certificates:

• Salesforce Certified Marketing Cloud Administrator

• Salesforce Certified Marketing Cloud Consultant

• Salesforce Certified Marketing Cloud Email Specialist

• Salesforce Accredited Professional (CDP)

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $113,325 to $188,875.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. To view full details and how to apply, please login or create a Job Seeker account