Sales Marketing Analyst - New York, New York

Sales Marketing Analyst - New York, New York
Are you ready to accelerate your career with a global leader in financial services? Are you energized by bringing best in class marketing ideas to life? Then it's time to join Western Union as a Sales Marketing Analyst.
Western Union powers your pursuit.
In this role, you are responsible for creating marketing materials for proposals, pitches, overviews and insights. Advertisers want to partner with Western Union Retail Media Network to engage our customers with value and offers. In the US and abroad, across mulitmedia platforms, you will create account-focused, holistic materials that align with Western Union positioning and advertiser goals.
Role Responsibilities

• Accountable for creating assets in PowerPoint, Word, Excel, and Canva to communicate Western Union brand positioning, convey our customer profiles and media value proposition.
• Develop and own new advertising partnership opportunities in support of the advertising sales effort.
• Collaborate with research, insights and data teams to develop product focused communication.
• Present sales pitch with cohesive, partner-focused media network opportunities.
• Incorporate advertiser feedback on requirements into proposals and sales materials to represent the 'Voice of the Customer'
• Create campaign wrap reports and case studies using advertiser visuals and quantitative results
• Participate in internal status presentations

Role Requirements & Skills

• 3-5+ years in a media role with a focus on deep knowledge of digital, audience extension, direct response and Digital Out of Home advertising solutions
• Bachelor's degree or equivalent experience in business, marketing, or a related field.
• Ability to manage multiple clients and projects simultaneously in a fast-paced environment.
• Strong command of spreadsheets, audits, and customer relationship and project management software.

• Proven track record developing and managing Sales Marketing collateral, presentations, reports, and partnership plans with an attention to detail.
• Knowledgeable about AdTech, MarTech, Programmatic media, digital and omni-channel marketing.
• Minimum 3 years creating PowerPoint presentations integrating graphics, charts, and illustrations.
• Extensive use of data and analytics interpreting audience and demographic information to create sales proposals.
• High prioritization skills managing internal and external timelines.
• Customer service experience with Media Holding Companies and large enterprise clients -Curiosity to devise marketing solutions using a range of both proven and new tactics for brands and agencies.
• Collaborate with Sales to create bespoke presentations for advertisers and media agency decision makers.
• Partner with Research and Analytics teams to interpret and present marketing strategies for advertisers.
• Generate sales proposals in response to brand requirements and objectives.
• Investigate solutions with Ad Product to solve advertiser objectives.
• Manage product capabilities portfolio
• Update internal stakeholders of Media services and solutions

We make financial services accessible to humans everywhere. Join us for what's next.
Western Union is positioned to become the world's most accessible financial services company -transforming lives and communities. We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You'll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you're ready to help drive the future of financial services, it's time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.
Salary
The salary range is $65,700.00 - $108,600.00 per year, per year, total on-target earnings include short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your United States - specific benefits include:

• Family First Program
• Flexible Time off
• Medical, Dental and Life Insurance
• Tuition Assistance Program
• Parental Leave

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
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