Regional Marketing Specialist Iii

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

How will you make an impact?

The Regional Marketing Program Specialist is part of the commercial organization supporting the Genetic Sciences Division (GSD) portfolio. Partner with Regional Marketing managers, global marketing, and field sales, to develop marketing campaigns/programs in support business strategy. Implement marketing programs by attracting customers and building brand awareness throughout the consumer journey, from nurture, to lead generation, to sale. With a data-driven mentality, examine the attributes of the lead, and sale, ensuring impact and repeatability. Responsible for print collateral, sales tools, and digital marketing to deliver the right message and convert into revenue.

What will you do?

• Support strategies for inbound marketing campaigns (e.g., SEO, blog, on domain display, web, email campaigns, social media and commerce) to generate high quality leads

• Project manage multiple projects and initiatives for the regional market development managers in alignment with their go to market strategies

• Manage budgets for all marketing programs for the region including budget allocation, forecasts and actuals

• Work with Regional Marketing Managers on tactic intake forms submission and manage through deployment

• Implement and track activities, adjusting as needed to increase effectiveness and routinely report back to Sales and Marketing leadership

• Collaborate with regional/global marketing and other cross-functional roles, providing input for outbound marketing strategy/mix

• Collaborate with analytics’ team to help prepare for quarterly marketing review calls in additional to supervising metrics for the marketing teams

• Drive alignment on priorities across Regional Marketing team to ensure impact

• Identify roadblocks and provide recommendations on how we can approach these in a creative and promethodologiesway via agile methodoligies

• Track and benchmark inbound and outbound marketing spend and forecast, looking for optimization, growth, scalability, insights, or retirement opportunities

Keys to Success

Education

• Bachelor’s degree required.

Experience

• 3+ years of experience in a marketing, project management, sales or related field

• Experience developing and implementing marketing campaigns/programs in support of business strategy

• Experience with designing, developing and implementing print collateral, sales tools, and digital marketing

Knowledge, Skills, Abilities

• Has functional understanding of corporate marketing functions, planning and strategy, and knowledge of life science research markets with knowledge of competitors.

• Ability to participate in teams working proactively through various levels of internal and external operating mechanisms to achieve goals of the company, customer, and colleagues.

• A proficient understanding of customer value proposition and demand/lead generation strategies and lead maintenance efforts 

• Identifies problems, answers questions, gains partnerships and implements efficient solutions.

• Can-do demeanor, as well as the ability to overcome challenges to produce successful outcomes.

• Proficient use of Software Platforms including Workfront (or other project management software), Adobe Analytics, PowerBI, Excel, Powerpoint

• Excellent time management, organization and interpersonal skills

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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