Regional Marketing Manager

Job Title: Regional Marketing Manager – East Texas and Louisiana

Department: Marketing

Reports to: Regional Vice President of East Texas and Louisiana

Summary:

The Regional Marketing Manager is responsible for supporting customer acquisition and retention efforts via direct, offline and online marketing channels. This position will develop and maintain an effective relationship with local leaders and government officials. Additionally, this position must develop and maintain relationships with internal Vexus staff including the Regional VP, General Managers, Regional Sales Managers and local teams. This role requires someone who lives within the market. Regional marketing area includes East Texas and Louisiana markets.

The ideal candidate is positive and professional and looking to join a fun, smart, highly entrepreneurial, team-oriented, fast-paced environment.

The main function of the Regional Marketing Manager is directing and executing residential and commercial marketing plans and strategies, as well as researching and presenting marketing data analysis projects at the regional level. He/she is responsible for the coordination and execution of marketing department special events and in-market media as well as maintaining annual budgets. This position also works closely with corporate marketing to execute and implement company-wide strategy and public relations. 

Duties and responsibilities include but are not limited to:

• Research, plan, coordinate and execute participation in festivals, promotions and special events. This may include community events, launch parties, neighborhood rollouts, business expos and employee appreciation. This includes travel to and from the events, setup, promotion, break down and coordinating all materials and staff.
• Work closely with Regional VP, General Manager, Regional Sales Manager, VP of Sales and Marketing, Marketing Director and other Regional Marketing staff across all systems to ensure all employees and retail stores have appropriate information on marketing and media plans.
• Assist in tracking competitor product and marketing activity, providing timely updates and analysis of opportunities and threats.
• Create and maintain relationships with media and local partners, such as Chamber, Economic Development, volunteer organizations, professional organizations, etc. in locally assigned areas. And ensure local teams have visibility into events or information pertinent to the overall success of Vexus.
• Act as the face of Vexus in the market area, always looking to build relationships and drive company growth.
• Public speaking at events and marketing functions to communicate the Vexus brand and promote products and services to potential customers, as well as retain current customers.
• Assist in annual budget preparation by reviewing previous year’s performance, engagement, and campaign results. Provide recommendations for all budgeted media and events. Track and operate within expense budgets.
• Track marketing efforts through various reporting functions and KPI goals.
• Analyze and interpret data and report findings to direct manager and executive staff and assist with managing marketing strategies.
• Weekly status updates to the marketing team, including Regional VPs and General Managers.
• Supervise and coordinate local marketing tactics and presence in surrounding communities. This includes observing and photographing all media and events in the market.
• Support various projects assigned by the Regional VP, General Manager and Regional Sales Managers.
• Coordinate production and distribution of sales materials, print collateral, promotional items to be used at marketing events, internal quick reference guides, and installation kits to be handed out to newly installed customers.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. This individual should be energetic, friendly and outgoing to promote the Vexus brand, products, and services professionally. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Ability to work proactively with internal customers to identify marketing needs, recommend solutions and provide marketing counsel as needed to ensure the most positive business outcome.

• Driven - Demonstrated ability to obtain results.
• Ability to communicate effectively with a variety of internal and external audiences.
• Excellent written and oral communication skills with proven ability to write/edit a variety of marketing communication pieces including brochures, direct mail and other customer education/sales collateral and advertisements.
• Work effectively with the marketing team and other team members throughout Vexus to meet or exceed company sales goals.
• Solid computer and technical skills including a strong knowledge of all Microsoft applications and social media.
• Aptitude for organization and setting priorities to successfully manage time and workload while working independently or with a team. Excellent follow-through.
• Demonstrated ability to work in a fast-paced, rapidly changing environment.
• Excellent strategic and creative thinking capabilities.
• Ability to develop and maintain professional relationships.
• Up to 75% travel is required, including overnights. Events may include early, late, holiday or weekend attendance. 

Education/Experience

College degree and five years or more of marketing experience or equivalent combination of experience and training are preferred.

Computer Skills

Word processing, PowerPoint, Excel, Internet software, E-mail, Social Media, Automation, Database software. Graphic design software experience is a plus but not required.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to talk and hear. The employee is frequently required to sit, stand, bend at the knees and waist, and walk. The employee is required to use hand to finger, handle or feel. The employee is required to reach and hold on to items at chest level or reach above the shoulder. The employee must have the ability to walk and carry materials or equipment using hands and arms and to lift and carry objects weighing up to 40 lbs. The vision requirements include: close vision and ability to adjust focus.

Experience:  Special events administrative/development experience preferred, marketing or advertising experience a plus including ISP or telecom experience. 

Required Skills: 

• Quantitative analysis experience and ability to interpret findings with a focus on actionable results plan.
• Strong attention to detail and excellent organizational skills.
• Excellent writing, spelling, grammar and editing skills.
• Positive, can-do attitude.
• Proactive problem-solver who knows when to “raise the flag” for senior support/guidance.
• Passion for marketing and interest in changing the connected experience in every community served!
• Must possess and maintain valid driver’s license and ability to maintain good driving record.
• Ability to fulfill the job duties, skills and responsibilities listed above.

Will office in Tyler, TX or Lake Charles, LA.

Vexus is an Equal Opportunity Employer