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SalaryThe Regional Marketing Manager is responsible for the strategic development, communication and execution of integrated marketing & advertising initiatives for BMW at the regional and Dealer Market Co-op (MACO) level. This role responsible for the development and execution of Regional and MACO marketing & advertising strategies. You will ensure these are aligned and integrated with the National Marketing and Sales strategies and goals.
The Regional Marketing Manager is the primary point of contact for directing creative, media, event, CRM and promotional plans to increase share of voice, drive retail traffic resulting in increased sales performance & improved BMW market share while maximizing efficiency and profitability. You will also be the primary point of contact for Center personnel for all marketing materials and programs, of both national and regional origination.
The Regional Marketing Manager will develop integrated marketing plans to drive qualified leads to centers for increased retail sales, market share, for BMW in the US. You will also define Marketing KPIs to monitor and evaluate the effectiveness of Regional and MACO plans, ensuring objectives are attained, gaps are identified and further opportunity to drive traffic and increase sales are explored. You will also be responsible for the strategic steering of BMW’s Tier 3 website support providers in order to improve Tier 3 merchandising and implement digital retailing.
You will oversee Regional and MACO budgets as well as administer and oversee collection and disbursement of funds with BMW NA Finance, the MACOs, and the MACO CPA. You will also collaborate with national marketing department not only on regional creative direction and but Regional Marketing funds.
Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:
- Medical, Dental, and Vision insurance
- All with options for $0 Employee contribution
- 401(k) with Company match
- Retirement Income Account (RIA)
- Employee vehicle program
- Bonus eligibility
- Paid Parental Leave of up to 6 weeks
- Paid Time Off in addition to Company paid holidays where eligible
- Hybrid work environment
- Voluntary Benefits to fit your needs
The pay range for this role is: $137,520.00 - $175,265.00.
The selected candidate’s education, skills, experience, and location will be used to determine the final salary offer. All pay ranges are based on a full-time work schedule. This statement is in accordance with state and local pay disclosure requirements.
Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.
At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Requirements:
- Bachelor’s Degree or equivalent
- 5-7 years in sales, field experience, marketing, and/or customer service or equivalent work experience
Preferences:
- 1-2 years of marketing experience
- Strong project management, organizational and communication skills
- Strong presentation skills
