AddressThe Regional Director of Sales and Marketing is responsible for the overall development, execution and leadership of the Sales strategy for a given region. Long term and sustainable growth in census and revenues are the top two priorities for this position, as well as to contribute to the marketing strategy and execute in the region. This position reports directly to the Chief Sales & Marketing Officer for the designated region. The Regional Director of Sales and Marketing supports the sales counselors in the field and along with Executive Directors, evaluates their effectiveness while providing tailored one on one coaching as needed.
- Eligible Candidates must reside in a state in which Harmony currently operates: PA, OH, KY, IN, WV, VA, MD, DE, NC, SC, GA, TN.
- This position is remote eligible with frequent travel required throughout the assigned region.
Responsibilities include but are not limited to:
- Champion the values and culture of Harmony Senior Services while fostering an environment that makes customer service a top priority
- Takes a lead role in the development and facilitation of formal sales training initiatives
- A review outreach strategies and routinely joins sales staff on visits with professionals to observe the way the community is presented
- Partners with Sales and Marketing Directors to develop effective quarterly Sales and Marketing campaigns
- Works closely with Executive Director and Regional Operations Team to ensure that the sales team is working effectively across functions and ultimately is meeting the broader business objectives for the community
- Ensures that every inquiry is treated with value and a sense of urgency and ensures that sales staff is exploring every possible solution in order to advance the sale
- In consultation with the Chief Sales & Marketing Officer, Regional Director of Operations, and support office personnel, the Regional Director of Sales and Marketing assists the Executive Director with hiring, training, and evaluating Sales & Marketing Directors and Sales Associates in the field
- Continually evaluates pricing strategies and provides recommendations for premium pricing desirable units or discounting apartments that are most difficult to rent
- Assist Sales and Marketing Directors in the field with preparing their competitive analysis. The Regional Director of Sales and Marketing is expected to have a solid understanding of how each of the properties is positioned within the competitive set
- Participates in monthly P&L reviews for all communities within the region
- Takes a lead role in advising the communities on individual direct mail and advertising campaigns and closely evaluates the Return on Investment for each of the campaigns
- Verifies routinely that the website is up-to-date for each of the respective properties in the region
- Keeps informed of all trends, developments, concepts and techniques in our sector that might impact our product line. Specifically the Regional Director of Sales and Marketing should be listening for the needs and wants of our future residents and challenging the operations team to update the product offerings to remain current in the market
- Complies with all HSS Policies and Procedures, as well as state, and federal regulations
- Ensure sales culture is in tune with "The Harmony Way"
- Performs other duties as assigned
- Bachelor's degree in business, sales/marketing preferred; or equivalent sales experience
- Should have a minimum 5 years' of successful sales experience in senior living community
- Proven track record in leading and coaching sales professionals to achieve established census goals
- Possesses strong organizational skills and the ability to multi-task and meet deadlines.
- Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
- Understands and relates to the needs of seniors and the active aging process
- Strong analytical skills and the ability to review data and develop strategies that support effective sales processes
- Strong customer service track record with measurable results
- Must be able to travel frequently throughout the region with some overnight stays required
- Proficiency in Microsoft Word, Excel and database systems is required
- Ability to present material to groups, including senior HSS management team, owner, investors, professional groups, etc.
Schedule:
- Monday to Friday
- Weekend availability
Experience:
- Residential Leasing: 5 years (Preferred)
- Senior Living Sales: 5 years (Preferred)
Willingness to travel:
- 75% (Required)
Work Location: On the road
