Qa Specialist, Digital Activation

The Quality Assurance Specialist, Digital Activation is responsible for monitoring, reviewing, correcting and proposing measures to improve deliverables and processes in order to meet established quality standards under CMI Media Group’s Digital Activation practice. This person is responsible for applying these QA expectations across digital channels including SEM, Paid Social, and Programmatic.

RESPONSIBILITIES

• Responsible for Defining QA strategy, approach, and execution across digital channels including but not limited to SEM, Programmatic, Paid Social, etc
• Review pre and post-launch campaigns across digital media channels to confirm best practices are followed related to setup, tagging, budget, flighting, targets, etc in platforms like Google Ads, SA360, The Trade Desk, Meta Ad Manager, LinkedIn Campaign Manager, etc
• Ensure the accurate usage of available tools to gain the maximum benefit of the QA effort. This includes testing tools for functionality, performance, automation, etc.
• Track asset expiration and coordinate with internal stakeholders to ensure ads in market remain compliant
• Work closely with offshore support and resources to ensure their deliverables and outputs are accurate and meet expectations
• Establish governance to ensure that the Digital Activation teams adhere to the principles, guidelines and standard methodologies of the QA strategy as defined
• Focus on continuous QA improvements including usage of appropriate testing tools, techniques and automation
• Monitoring of all the QA activities, test results, defects, root cause analysis and identifying areas of improvement. Implement steps required to improve the processes. Gather and present testing metrics, testing activities, etc
• Create daily / weekly / monthly reports, audit logs and manage tracking issues
• Partner with internal teams to confirm that processes are being regularly audited for accuracy and that performance feedback is being shared with the responsible teams
• As new guidelines and policies are being developed and prototyped, provides details to teams around the impact of the policy change on the team’s current work and surfaces gaps in knowledge, process, and technology between the intent of the guidelines and policy and how content review takes place
• Manage investigations of escalations of inaccurate decisions, to understand the root cause(s), especially in cases where policies are new, the content is ambiguous, or the decision has an outsized impact if incorrect
• Confirm, track and communicate all asset expiration dates to ensure ads live in market are approved and compliant
  • Identify potential gaps in the current QA process, directly contribute to improving the process or creating a new one in partnership with leadership

SEM:

• Ensure assets in platform match approved submissions
• Ensure settings are aligned to team and client expectations
  • Location setting accuracy
  • Vanity URL being used for unbranded campaigns
  • Negative keywords implemented
  • Bid modifications/exclusions applied where necessary
• Regularly monitor landing pages for proper functionality 

Paid Social

• Confirm all imagery and copy matches MLR approved files
• All video frames/scrolling ISI matches approves materials
• Targeting is accurate and matches what is in the campaign build document
• Ensure correct settings in place at the campaign, ad set and ad level
• Confirm ads are living in the correct ad set
• Confirm ads are delivering
• Confirm landing pages are functional
• Ensure no ads are disapproved/penalized
• Ensure campaigns/ads that should be live are actively delivering; ads that should be paused are paused

Programmatic

• QA of campaigns prior to launch to ensure, budgets, flight dates, frequency caps, audiences, inventory targeting, etc. are accurate
• Ensure all approved creatives are applied to the correct line items
• Monitor, communicate and flag asset expiration to appropriate teams
• Coordinate with team leads to track and monitor budget pacing throughout campaign flight
• Confirm accurate target lists are in place before and after launch in coordination with team leadership

REQUIREMENTS :

• Minimum of 5+ years' experience required 
• Excellent understanding of ad platforms like Google Ads, SA360, The Trade Desk, Meta Ad Manager, LinkedIn Campaign Manager, etc
• Ability to handle a large volume of projects and campaigns 
• Experience with channel best practices across SEM, Paid Social, Programmatic, Video, etc
• Microsoft Office (Excel, Word, PowerPoint) 
• Excellent attention to detail
• Comfortable with marketing analytics and working with budgets and numbers 
• Exceptional organizational and prioritization skills, and experience creating high-quality work  
• Healthcare marketing experience a plus