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SalaryPublic Relations Manager
Are you looking to be part of an innovative team of professionals dedicated to telling South Carolina's diverse stories and being a daily educational resource for people across the state? Interested in creating engaging and impactful publicity campaigns featuring everything from dinosaurs to jazz concerts to major educational initiatives and more? The South Carolina State Museum (SCSM) is seeking a highly motivated, creative, strategically-minded individual to join our team as the Public Relations Manager.
The SCSM is the largest museum in South Carolina, stewarding a collection of over 1.1 million objects and specimens and welcoming 5 million+ visitors over its 35-year history. The museum is the only institution in the United States to feature four floors of multi-disciplinary exhibition galleries, a full dome planetarium, a 4D theater and an observatory. Recently, the museum embarked on a multi-million-dollar renovation project making this an exciting opportunity to join our team and be a part of “reimagining” what the State Museum can be for the next generation of visitors, students, and scholars. The SCSM is located in South Carolina’s capital city, Columbia, known for its mild climate, affordable cost of living, vibrant downtown, and easy access to beautiful mountains and beaches.
This position offers the unique opportunity to create and develop publicity and Public Relations campaigns for a wide variety of content, as well as serve as the general spokesperson and reputation manager for the SCSM. The Public Relations Manager also oversees the museum’s social media accounts and provides professional quality writing and editing when needed. The job duties of this position include, but are not limited to, the following:
Are you looking to be part of an innovative team of professionals dedicated to telling South Carolina's diverse stories and being a daily educational resource for people across the state? Interested in creating engaging and impactful publicity campaigns featuring everything from dinosaurs to jazz concerts to major educational initiatives and more? The South Carolina State Museum (SCSM) is seeking a highly motivated, creative, strategically-minded individual to join our team as the Public Relations Manager.
The SCSM is the largest museum in South Carolina, stewarding a collection of over 1.1 million objects and specimens and welcoming 5 million+ visitors over its 35-year history. The museum is the only institution in the United States to feature four floors of multi-disciplinary exhibition galleries, a full dome planetarium, a 4D theater and an observatory. Recently, the museum embarked on a multi-million-dollar renovation project making this an exciting opportunity to join our team and be a part of “reimagining” what the State Museum can be for the next generation of visitors, students, and scholars. The SCSM is located in South Carolina’s capital city, Columbia, known for its mild climate, affordable cost of living, vibrant downtown, and easy access to beautiful mountains and beaches.
This position offers the unique opportunity to create and develop publicity and Public Relations campaigns for a wide variety of content, as well as serve as the general spokesperson and reputation manager for the SCSM. The Public Relations Manager also oversees the museum’s social media accounts and provides professional quality writing and editing when needed. The job duties of this position include, but are not limited to, the following:
- Serves as the media relations ambassador for the museum by proactively establishing and maintaining strong professional relationships with key media outlets in South Carolina and beyond.
- Acts as media liaison for museum projects and campaigns. Speaks to media, community groups and individuals about the museum. Manages and responds to requests for information, interviews, and tours from the media and public.
- Consistently pitches story ideas to the media about museum content. Researches and targets new local, regional, and national media outlets. Tracks and maintains statistics on museum media appearances and mentions.
- Develops, plans, and manages special ongoing promotional and publicity campaigns and events designed to drive awareness about museum content and maximize opportunities for media coverage.
- Works with senior leadership to craft museum messaging and develop effective communication strategies.
- Develops and supervises cross-departmental museum team to produce content for social media. Plans and implements social media strategies and monitors comments and online feedback from the public, responding when needed.
- Provides professional quality written copy for the museum with minimal errors as required. Writes and oversees distribution of press releases, media advisories, weekly e-newsrooms, fact sheets and event calendars.
- Serves as Editor-in-Chief and lead writer for Images magazine, the museum’s quarterly membership publication.
Minimum Requirements:
- Bachelor’s degree required.
- At least five (5) years experience in Public Relations and communications.
- Exemplary professional written and oral communication skills are required.
- Excellent speaking skills with a high level of professionalism.
- Ability to manage multiple projects and work assignments, while consistently meeting deadlines.
- Proactive and works well independently or as part of a team.
