Public Information Officer

Description

Performs intermediate professional work in managing all aspects of Public Information / media relations and the development and implementation of comprehensive communications strategies to achieve departmental and city goals. Work is performed under general supervision.

Examples of Duties

• Provides administrative and special projects support to the Office of the City Manager;
• Assists with the development and implementation of communications, public relations and marketing strategies to achieve departmental and city goals by working with city departments and partner organizations;
• Writes and develops media releases, remarks and speeches, awards entries, internal and external communications materials, feature stories/articles, reports, and/or presentations;
• Assists with responding to media inquiries by gathering information and writing responses and statements;
• Responsible for all social media messaging and information distribution and works with other department as assigned to cross-promote activities and programs;
• Increase community awareness of department services, programs, and activities via city social media accounts;
• Serves as editor of the city publications as requested;
• Serves as the liaison between the city and media for press releases;
• Serves as Public Information Officer in Emergency Operations Center activities if needed; and
• Performs other duties as assigned

Typical Qualifications

Minimum Education and Experience:

• Bachelor's degree in Communications, Public Relations, Marketing, English or related field and moderate related experience; or equivalent combination of training and experience.

• None

• Comprehensive knowledge of principles, practices and procedures used in mass communications, marketing and public relations; of grammar, punctuation, word usage, sentence structure to ensure effective verbal and written communications; and
• Working knowledge of various social media platforms and ability to apply such knowledge to enhance social media presence and communication.

• Strong work ethic;
• Strong computer, time management and organizational skills;
• Detail oriented; and
• Command of the English language; proofreading skills.

• Ability to communicate accurate, clear, concise and effective information to the public, media, departments, senior leadership, boards/committees, etc.; to use sound judgment in the release of information; to prepare a variety of communication content and materials, such as media releases, brochures, newsletters, social media content, etc.;
• Ability to work independently, think creatively and innovatively, manage multiple projects/deadlines simultaneously;
• Ability to operate a computer, utilize related software and standard office equipment;
• Ability to develop and maintain effective and positive interpersonal relationships with customers and the general public; and
• Ability to work outside of normal business hours if needed;

Supplemental Information

Work Environment:

• Work is primarily performed in an indoor, climate-controlled, pleasant environment.

• Crouching, stooping, walking, lifting, grasping, hearing, seeing up close, kneeling, reaching, talking, standing, finger movement, repetitive motions.
• Typical weight handled: up to 25lbs