Job Description
Job Title: Youth Sports & Family Entertainment Facility Promotion Manager
Job Overview:
The Youth Sports & Family Entertainment Facility Promotion Manager is responsible for developing and implementing strategic marketing and promotional initiatives to enhance the visibility, reputation, and enrollment of a youth sports training facility. This role involves creating engaging marketing campaigns, building community partnerships, and utilizing various channels to effectively promote the facility's programs and services.
Key Responsibilities:
Marketing Strategy:
- Develop and execute comprehensive marketing plans to promote youth sports programs, training sessions, and events.
- Collaborate with management to align marketing strategies with overall business goals.
Digital Marketing:
- Manage the facility's online presence, including the website and social media platforms.
- Create and curate content, such as articles, videos, and graphics, to engage and attract the target audience.
Community Outreach:
- Build and maintain relationships with schools, community organizations, and local businesses to promote the facility.
- Organize and participate in community events to increase awareness and participation.
Partnerships and Sponsorships:
- Identify and negotiate partnerships with local businesses, sports organizations, and influencers to enhance the facility's reach.
- Seek and secure sponsorship opportunities to support marketing initiatives.
Collateral Development:
- Create promotional materials, including brochures, flyers, banners, and digital assets.
- Ensure a consistent and compelling brand message across all promotional materials.
Advertising Campaigns:
- Plan and execute advertising campaigns through various channels, such as print, radio, online, and community bulletin boards.
- Monitor and analyze the effectiveness of advertising efforts.
Data Analysis:
- Use analytics tools to track and analyze the performance of marketing campaigns.
- Provide regular reports and insights to management for continuous improvement.
Event Promotion:
- Collaborate with event coordinators to promote tournaments, showcases, and other special events.
- Implement strategies to maximize attendance and participation.
Qualifications:
- Bachelor's degree in marketing, communications, business, or a related field.
- Proven experience inmarketing, preferably in the sports or recreation industry.
- Strong understanding of digital marketing trends and tools.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Ability to work independently and collaboratively in a team environment.