Programmatic Display And Video Analyst

Job Description:

We are seeking a highly motivated and detail-oriented Programmatic Display and Video Analyst to join our dynamic team. The Programmatic Analyst will be responsible for managing a diverse portfolio of clients across various industries and verticals. The ideal candidate is a subject matter expert in Programmatic advertising and solutions, with proficiency in platforms such as DV360, CM360, Google Analytics, Google Tag Manager, Studio, and Google Web Designer.

Job Responsibilities:

• Onboarding new clients on a variety of platforms.
• Working across multiple platforms to execute and optimize programmatic campaigns.
• Daily monitoring of CRM for assigned tasks and ensuring task completion.
• Collaborating with internal staff on campaign strategies and performance.
• Adhering to brand guidelines for multiple verticals.
• Learning and understanding various industry standards.
• Analyzing large datasets and providing client-facing feedback and reports.

Required Experience:

• 2+ years of Paid Media, Media Buying or similar experience
• Strong analytical skills with the ability to draw conclusions and communicate data-driven recommendations.
• Comfortable working in a deadline-driven environment.
• High attention to detail
• Experience in a fast-paced, high-volume environment.
• Strong organizational skills and self-motivation.
• Openness to continuous education and research.
• Strong attention to detail in ad copy, logos, graphics, budget, landing pages, UTM tags, and scope of work.
• Experience in digital advertising, with a preference for programmatic advertising.
• Quick to learn new platforms, software, applications, and processes.
• Experience in Google Ads Manager
• Experience with managing Google Analytics and/or GTM
• Experience in Excel with the ability to analyze, summarize, and understand large data sets.
• Ability to work cross-functionally with numerous internal teams.
• Effective communicator, both written and verbal

Preferred Qualifications:

• Agency experience.
• Experience in planning, strategizing, budgeting, ad trafficking, and reporting.
• Familiarity with other programmatic DSPs such as StackAdapt, The Trade Desk, or similar.
• Google Certifications
• Experience in automotive, legal, medical, and/or economic development verticals.
• Exposure to and understanding of other cross digital advertising channels (Search, Paid Social, CTV).
• Strong understanding of advertising and marketing principles, particularly for online audiences.