Program Manager, Marketing

GoodRx is America's healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare - and we've helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the role
GoodRx is looking for a motivated Program Manager to join the Marketing team and report to the Product Marketing Manager. This individual will join a growing team within marketing to continue the development of our lead acquisition and monetization channel. The ideal candidate will thrive in a fast-paced team environment focused on supporting members of marketing operations by effectively launching and delivering key results to ad campaigns.
This is an exciting new role at GoodRx that wears many hats, including account management, implementation, and ad testing strategy. The ideal candidate will have experience in the direct response business. You will support revenue enhancement and are comfortable building meaningful, long-lasting relationships. This role will drive and optimize program launch and implementation, conduct reporting analysis, and will assist sales with finance/invoicing.
Responsibilities:

• Partner with Sales to support new business development and organic growth of new and existing accounts.
• Work with program implementation and marketing operations stakeholders to ensure smooth and effective implementation of new campaigns.
• Manage ad campaign implementation process by ensuring internal stakeholders deliver what is needed on time and within client expectations.
• Manage program optimization once launched with clients to ensure maximum return.
• Manage internal and external timelines to ensure campaigns are live on time.
• Optimize campaigns based on user demographics, testing data, and inventory management.
• Report monthly campaign performance to clients and suggest improvements where applicable.

Skills & Qualifications:

• 5+ years of professional experience in ad campaign implementation and/or advertising client management, direct response client management, and a college degree.
• Strong written/verbal communication, excellent relationship management skills, and sharp attention to detail.
• Ability to apply analytics and data to a value proposition.
• Willingness to think critically and solve problems in new or creative ways.
• Proven track record in supporting a team, creating efficient processes, and taking ownership of new tasks.
• Proficient with CRM software, MS Office Suite and project management platforms like JIRA or Asana.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco Office:
$108,000.00 - $173,000.00
New York and Seattle Offices:
$99,000.00 - $158,000.00
Santa Monica Office:
$90,000.00 - $144,000.00
Other Office Locations:
$81,000.00 - $130,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, "Take Care of Yourself" days, 11 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.