Product Marketing Manager - Enterprise

Overview:

We are currently seeking a dynamic and motivated individual to join the Product Marketing team at Recharge. This person will drive our strategy, value proposition and marketing efforts for high-growth potential segments. The ideal candidate will play a critical role in shaping and executing targeted marketing initiatives, leveraging a deep understanding of product value propositions, the competitive landscape and market demands. 

What You’ll Do:

• Live by and champion our organizational values: Accountability, Collaboration, Iteration & Details.

• Develop, orchestrate, and execute holistic ABM strategies and programs, encompassing 1:1, 1:few, and 1:many initiatives, as well as executive and industry programs.

• Become a product and market expert to drive thoughtful go-to-market strategies, collaborating closely with the Product team.

• Partner with Account Executives and Sales Development Representatives to impact outreach effectiveness and efficiency through research, enablement, presentation and sequence reviews.

• Collaborate closely with Marketing and Sales teams to define and prioritize short and long-term programs and campaigns to drive engagement in key accounts.

• Take responsibility, along with counterparts in Sales, for consistently achieving new sales pipeline targets quarterly.

• Work closely with Customer Success to ensure new product launches are adopted by top customers.

• Measure performance metrics and provide actionable recommendations to enhance our roadmap and growth, utilizing data insights to influence future strategy.

• Define, monitor, and analyze metrics for campaigns to ensure strategic goals are met, leveraging data insights to influence future strategy.

• Participate in industry and company-hosted conferences and events.

What You’ll Bring:

• Minimum of 4 years of Product Marketing and/or Account-Based Marketing experience, including a track record of developing Enterprise marketing programs. 

• Involvement in competitive intelligence programs for a technical product. 

• Experience partnering with Sales, SDR, and events teams for pipeline and revenue targets. 

• Familiarity with CRM and MAP software (e.g., Salesforce, Marketo, HubSpot), ABM, and sales intelligence technologies (e.g., 6sense, Demandbase, Clearbit, ZoomInfo, Apollo).

• Experience supporting sales teams with 1:1 and 1:few campaigns and presentations.

• Highly organized and strong attention to detail with a motivated, self-starter attitude.

• Demonstrated ability to organize and lead cross-functional project teams for impactful go-to-market launches.

• Ability to work independently as well as in a team-oriented environment.

• Experience in ecommerce technology is a plus.

• Willingness to travel as needed.