Product Manager Ii - Marketlab

Product Manager II

Who We Are:

Marketlab is a market leading healthcare solutions organization specializing in the design, manufacturing, and sourcing of private label products. It’s our mission to provide our healthcare partners timely solutions with a straightforward approach based on knowing them and their work. Every day we strive to positively impact the lives of the people who in turn impact the health and wellness of our communities. 

Based in Grand Rapids, Michigan, Marketlab’s success is built upon a foundation of collaboration, innovation, and the belief that every team member plays a vital role in creating an exceptional customer service experience.

The Opportunity:

The Product Manager II is a key member of our Product Management Division. As the market and subject matter expert, this position is responsible for driving revenue growth for the assigned product category/categories by utilizing creative thinking and problem solving throughout the entire product development and commercialization processes. They must represent the Voice of Customer in order to bring value to Marketlab’s product offerings.

This role will focus on our expanding Specialty Cart business and reports to the Director, Brand Development.

Functional/Technical Competencies

• Product Lifecycle Management & Business Ownership: Manage the entire end-to-end product lifecycle, from initial concept through to market launch, growth, scaling, and potentially phaseout. Develop and implement strategies for success with assigned product categories.
• Understand the delineation of market and channel for assigned products to create a clear vision of how each product will be sold and the target customer.
• Strong Business Acumen: Develop strategic plans and utilize a strong understanding of portfolio planning and optimization.  Conduct Voice of Customer assessments to ensure we are meeting customer needs and deploying a strong value proposition.
• Research & Design: Establish a deep understanding of consumer needs to ensure design decisions are driven forward and that our top-quality, innovative products are meeting the end user’s needs.
• Create and develop new product opportunities and visions.
• Utilize creative-thinking and problem-solving skills in order to stay proactive and adjust to emerging market trends.
• Data Analytics: Define, analyze, and report on KPIs that capture the value customers are receiving, ultimately relying on data driven decision making. Utilize data collected to proactively respond to industry trends.
• Market Analysis: Use knowledge of industry trends and organizations to remain fluent on current medical designs, solutions, and problems in the market. The Product Manager II, will be the subject matter expert of their assigned product(s).
• Display a strong understanding of emerging trends, tech, and category financials.
• Gather and communicate relevant data; including product data, web analytics, statistics, consumer trends, etc.
• Customer Focus: Seek and deliver information proactively to assist with the customer’s circumstances, problems, expectations, and needs. Build positive rapport and cooperative relationships that influence the product offering.
• Negotiation: Build value of preferred product alternatives by relating them to the customer’s needs, ultimately resulting in the customer taking action on Marketlab products. Address customer hesitations by emphasizing product value.

Behavioral Competencies

• Cross-Functional Communication: Foster collaboration across stakeholders and departments and align them around the vision of the product strategy.
• Demonstrate diplomatic communication to foster strategic alignment with a cross-functional group.
• Use language that key team members and stakeholders understand to ensure clarity on what needs to happen and how it should occur.
• Decision Making & Prioritization: Make informed decisions that will effectively and efficiently carry product(s) through their lifecycle by keeping a constant connection with the team, the business, the customer, and the market. 
• Creative Problem-Solving: Anticipate potential challenges related to the product cycle and think outside of the box to find the best ways to solve them.
• Utilize creative-thinking and problem-solving skills in order to stay proactive and adjust to emerging market trends.

What You’ll Do:

• Engage directly with customers and Key Opinion Leaders (KOLs).
• Visit customers and conduct interviews and panel discussions with end users, attend trade shows, business reviews, etc. (25-50% travel).
• Provide technical support to internal stakeholders with a deep understanding of product(s).
• Support category reviews for the enterprise leadership team.
• Conduct SKU and supplier rationalizations.
• Collaborate with Sales and Customer Care to review customer feedback and answer questions.
• Collaborate with Marketing to develop marketing materials.
• Conduct regular product trainings with Marketing,  Sales, and customers to ensure they understand the vision necessary for a successful product launch.
• Conduct national brand vendor discussions, strategic supplier meetings, and business reviews.
• Assess existing product offerings and create a plan to optimize commercialization.
• Create and implement both short and long-term product roadmaps.
• Analyze data trends to identify and develop tools and strategies to proactively respond to industry changes.
• Establish business cases for new product development opportunities.
• Sponsor and lead product development projects through existing processes.
• Support and provide category reviews for the enterprise leadership team.

What You’ll Need:

The ideal candidate will have…

• Bachelor's degree in business or related clinical/technical field is highly preferred.
• 5+ years of experience in product management and 3+ in furniture product management preferred. 
• General healthcare market awareness.
• Strong communication and presentation skills.
• Excellent time management skills.
• Strong attention to detail. 
• Ability to make quick, evidence-based decisions using data.
• Proficient in standard office software (Microsoft or Google Workspace).

Benefits: 

• Paid parental leave 
• Scholarship reimbursement 
• 401k match
• Benefits effective day one of employment
• Paid short term disability leave
• Flexibility with work from home
• Generous PTO policy that starts on day one
• Paid holidays 
• Health and wellness program
• Employee discount program within our family of companies