Principle Seo Specialist

Principal SEO - US
We are looking for an experienced and driven SEO professional to join our growing global SEO team and work with a cross-functional leaders to formulate, prioritize, and execute on-page SEO strategies for two well-known cybersecurity brands in the US, helping to drive traffic growth and enhance our online presence.
As a Principal SEO, you'll have a proven track record in on-page and content pillars of SEO, thrive in a fast-paced environment, are comfortable working with multiple subject matter experts across different locations, and are passionate about delivering outstanding results. If you have the expertise to shape the future of our digital landscape and the ambition to make a significant impact, we invite you to be a part of our journey.
The right candidate will be able to contribute meaningful input and recommendations to cross-functional web initiatives, provide curated insights and recommendations to protect or improve organic rankings, deliver website action plans that minimize or negate SEO risk, review proposed site changes from different stakeholders, and perform meaningful analysis in traffic shifts. You'll report directly to the Global SEO Manager and work with passionate distributed SEO experts across the globe.
Key responsibilities:

• Actively participate in remote, cross-channel Web Squad meetings, including virtual stand-ups, sprint planning, prioritization, ticket reviews, and retrospectives, fostering effective communication and collaboration within the remote team for all recommended changes occurring on the site.
• Grow and improve the performance of our natural search traffic for our core websites and blogs
• Branded and nonbrand keyword research and drafting outlines for copywriters while ensuring no duplicate content or cannibalization risk is present across each domain
• Find new content opportunities that drive traffic, optimize content pieces for maximum visibility and help develop our content hubs and blogs
• Facilitate insightful discussions, encouraging diverse perspectives and leveraging the expertise of the squad members.
• Participate in draft plan reviews, assign business value to team objectives, and approve final plans
• Work with global teams to share insights and learnings that can improve performance in other key international markets
• Work closely with developers, copywriters, product marketing managers, designers, dev product managers, IT, and external agencies to improve current web pages and to create new ones

• Collaborate with product managers to ensure alignment of shared goals, priorities, and roadmaps
• Monitor and analyze organic traffic, rankings and website performance metrics; respond rapidly to issues and opportunities; report regularly to Management and other stakeholders
• Ensure we capitalize on important changes in search (semantic search, AI/machine learning, voice/cross-device search, etc.)
• Evangelize SEO throughout the organization and build SEO into cross-departmental processes

Qualifications:

• 3+ years of SEO experience
• Exceptional communication skills and ability to work cross functionally; verbal and written communication in English
• Ability to actively participate in remote Web Squad meetings, collaborating effectively during US business hours. Flexibility to meet with colleagues in central Europe and other time zones occasionally.
• Strong tactical skills and acute strategic instincts
• Proven track record of driving SEO projects from inception to completion
• Ability to drive clear, thoughtful and comprehensive analyses of SEO performance using tools of the trade
• Strong analytic skills (experience with Adobe Analytics preferred) and the ability to identify actionable insights from large datasets
• Comfort with Microsoft Excel, content management systems, html and important web technologies, ScreamingFrog, Google Search Console
• Deep understanding of how design, UX and Social Media can impact SEO
• Positive, can-do attitude with a flexible approach to work
• Detail-oriented, organized, results-driven, resourceful, and able to work independently with only directional supervision

Why Gen?

• The chance to join a major global tech company
• A chance to work amongst a team of SEOs, editors, writers, designers, and CRO experts
• A friendly and truly international work environment
• Diversity and inclusion
• Competitive salary and benefits including parental leave and family planning/fertility
• Wellness and employee assistance programs
• Exceptional learning and development opportunities
• Opportunities for hybrid work with flexibility
• Opportunities for global travel

Additional experience a plus:

• Experience with Jira, AEM and Conductor
• Experience working in an Agile-based organization

About our company:
Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.
When you're a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.
Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Salary Ranges:
$110,600.00 - $133,700.00
The pay range depicts a base salary range for all positions except commission-based roles. The pay range for commission-based roles represents On Target Earnings (annual base salary + target annual commission). Additional compensation elements may be offered including an opportunity for bonus incentives and also competitive benefits package. Actual compensation offered will be determined by factors such as the external/internal market demand, location, level, job-related knowledge, skills, and experience.
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.
Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.