AddressJob Overview
Intuit's Consumer Group (CG) Digital Activation Team (part of the TurboTax marketing organization) manages the technologies and data enablement for targeting, personalization, suppression, optimization and insights, all with compliance and data stewardship. This includes the onboarding of data to activation platforms, creation and delivery of digital audiences using 1st/2nd/3rd party data, multi-channel journey orchestration, client- and server-side data collection/orchestration, and management of analytics & insights technologies, while continuously improving quality & speed.
The Digital Activation Team is looking for an experienced Principal Marketer with a strong background in marketing analytics and technology management to own CG’s marketing analytics/insights technologies. The ideal candidate has deep domain knowledge of the ad tech industry and analytics technologies as this role serves as the subject matter expert across teams and identifies industry trends and new opportunities. This role works closely with multiple stakeholders and functions, including data engineering, strategy/advertising, legal, product development, product management, analytics, agency partners and 3rd party MarTech partners.
