Pipeline Strategist (FTE)

Digital Reach Agency is a full-service digital marketing agency focused on becoming the best B2B SaaS & Tech provider. We are looking for a Demand Generation and ABM expert to help create high-quality ABM and Demand Generation strategies for our clients. Clients have stakeholders across the entire marketing technology stack that need support organizing an account-based marketing program. Emphasis is on creating opportunities and funnel movement within the target account list. Getting everyone on the same page with a clear blueprint to success is important.
At Digital Reach, we focus on B2B digital marketing, data attribution, tracking our clients' actions through the funnel, and providing clarity into KPIs and ROI. In-depth tracking and complete transparency are hallmarks of our digital marketing services, helping our clients track KPIs in real time and transforming digital marketing into a reliable revenue center. We'll help our clients track revenue, simplify and demystify the digital marketing experience, and present it in terms of clear dollars-and-cents ROI.
Primary Responsibilities

• Development, execution, and communication of full-funnel paid media strategies in SEM, display, programmatic, video, and native advertising for assigned client accounts
• Development, execution, and management of SEO campaigns which can include, but is not limited to
• Tracking, reporting, and analyzing website analytics
• Keyword analysis, research, and integration with heavy emphasis on search intent
• On-Page optimizations
• Suggesting improvements to site architecture and UX
• Researching and analyzing competitor sites
• Working with the link-building team on strategy and opportunities
• Working with the development team to ensure SEO best practices are followed
• Working with the content team to improve SEO rankings, site/page metrics
• Executing advanced technical skills within paid media platforms
• Collaboration with graphic design and web dev teams to assist clients with the development of digital marketing collateral
• Audience research, management, exploration, and testing within digital platforms
• Analyze and report on paid media campaign data and performance

If you are excited about contributing largely to a company that cares deeply about understanding our clients' problems and transforming their ideas into reality, we'd love to talk to you.
Required

• 4+ years of paid media experience and 4+ years of total SEO experience specifically with B2B SaaS companies and the ability to speak to full-funnel marketing strategies (required)
• Experience working with large accounts and budgets (required)
• 2+ years of technical SEO experience (required)
• 2+ years of content optimization experience (preferred)
• Content strategy is a plus
• Experience with Google Ads and LinkedIn (required)
• Experience with Microsoft Advertising and DSPs (preferred)
• Experience with Facebook, Instagram, and Twitter (preferred)
• Experience with tools like SEMRush, Ahrefs, ScreamingFrog, SERanking, and ClearScope (preferred)
• Ability to communicate and collaborate across marketing teams
• Ability to effectively discuss feedback and accept constructive criticism
• Experience working remotely (bonus - not required)
• Experience with tools like Harvest and Asana (bonus - not required)

Your Team
You'll be primarily working with Taylor Bridges, our Sr. Director of Pipeline Generation, as well as the greater Pipeline Generation team, and will also collaborate with Tyler Frech our Sr. Strategic SEO Manager.
Position

• Full - Time

Location

• Remote

Compensation

• $80,000 - $90,000 (depending on experience)