Performance Marketing Associate

About Us

Day to day life has room for improvement.

That was our basic thinking when we founded simplehuman in 2000. Our mission is to bring high-performance and sustainable innovation to basic but essential tasks in our daily routine at home.  Through new technologies, meticulous engineering and an obsession for improvement, we find new and better ways to achieve basic but important daily tasks. 

About the Role
Simplehuman is seeking a Performance Marketing Associate to help grow our direct-to-consumer business through paid marketing campaigns. The Performance Marketing Associate will help our acquisition and retention marketing efforts across Google, Bing, Facebook, Instagram, YouTube, TikTok, Display, and other emerging channels. The ideal candidate is both highly analytical and creative.

The Performance Marketing Associate will meticulously manage the Performance Marketing budget, focused on growing revenue and profitability across all paid channels, including testing into new media opportunities. They will be continuously monitoring and optimizing performance – occasional weekend monitoring is required.

The Performance Marketing Associate will report into the Director of Marketing, working closely with the rest of the Marketing team focused on driving meaningful growth for simplehuman direct-to-consumer websites. The position will work cross-functionally with E-Commerce, Creative, Web Developer, and International Teams, as well as maintain strong relationships with our external partners.

The ideal candidate should be comfortable working in a fast-paced, ever-evolving environment, and excited to own a critical part of our marketing efforts.  This is a full-time, on-site role in our Torrance, CA office.

Responsibilities:

• Strategize, manage, and optimize our paid advertising channels to drive direct-to-consumer revenue and increase customer LTV.
• Manage paid search campaign setup and QA, bid strategies, ad copy, and landing page audits.
• Own end-to-end process of paid social ads from writing copy, briefing designers, uploading, and launching ads. Manage workflow and track milestones in project management tool.
• Continuously monitor and optimize ad performance, analyzing data to gather insights on creative and targeting. Bid optimization to drive performance.
• Work closely with the e-commerce team focused on the full conversion funnel to ensure consistent customer experience from ad campaign to landing page.
• Manage a substantial budget for all paid channels. Track and monitor monthly spend, making adjustments to optimize marketing spend across paid channels.
• Create testing strategies to quickly validate emerging channels, new features, bid strategies, creative, landing pages, and overall ads.
• Follow our marketing content calendar to launch timely ads for product launches, seasonal campaigns, and brand campaigns across our paid social channels.
• Maintain simplehuman brand and tone of voice – ensuring all of our ad creative and copy leave a clear and positive impression.
• Oversee all Performance Marketing KPIs – pulling data daily to understand and optimize ROAS and CPAs.
• Run ad-hoc analyses, monthly reporting, campaign post mortems, and be able to effectively communicate performance to leadership.
• Work closely with BI team to understand LTV models to make informed decisions about how to more effectively acquire high-value customers.
• Manage external relationships with ad networks and remain up-to-date on best practices and new features across all paid channels.

About You

• Bachelor’s Degree from a top school.
• Demonstrated interest in digital marketing (growth, performance, paid media).
• Hands-on executional experience of paid search and paid social platforms is a plus (Google Ads, Facebook, Bing, TikTok, Instagram, YouTube, TV, Apple Search, Display, etc).
• Excellent Excel and critical thinking skills – must be able to interpret raw data and turn it into actionable insights.
• Possess a sense of urgency and initiative.
• Excellent organization and project management skills.
• Articulate verbal and written communication. 

Culture

We’re a mature company with the soul of a start-up.  We value ingenuity, precise communications, fast iteration and scrappiness.  Our teams are tight-knit with a work hard, play hard tradition – we take pride in individual and team success and push boundaries to make the best products.  And we only build products we love to use ourselves. 

• Cool office with full-court gym + fitness activities/classes (basketball, yoga, volleyball, badminton, krav maga, more) + weight room
• Free weekly breakfasts + birthday celebrations + holiday parties/trips + juice club
• Great benefits + Competitive compensation