Performance Creative Copywriter

Performance Creative Copywriter

The Company:

DIME® was founded in 2018 by husband and wife duo Ryan and Baylee Relf, who saw a need to provide clean, optimized skincare for people of all ages. As a skincare and beauty advocate, Baylee became a Master Esthetician in 2015 and learned skincare is not “one size fits all”. 

With a slogan of “Love the DIME Difference”, DIME’s mission is simple: to create luxurious skincare and beauty products that are clean, effective, and approachable. 

Position Description:

The Performance Creative Copywriter brings a blend of creative flair and performance-driven focus to our marketing team. Their words will breathe life into our products and campaigns, making them not just visible but irresistible to our target market.

Duties/Responsibilities:

• Write and edit copy for a variety of performance marketing channels, including but not limited to email, social media ads, landing pages, and pay-per-click (PPC) campaigns.
• Collaborate with the marketing team to develop creative concepts and strategies that align with brand objectives and performance goals.
• Test and optimize copy based on performance data, continually seeking ways to improve engagement and conversion rates.
• Stay updated with trends in digital marketing and copywriting to ensure fresh and relevant content.
• Work closely with designers and content creators to ensure a cohesive brand voice and message across all mediums.
• Conduct A/B testing on different copy versions to gauge performance and inform future strategies.
• Completes assigned training on time
• Other duties as assigned

Requirements:

• A knack for crafting compelling narratives that not only resonate with audiences but also drive conversions.
• The ability to think both creatively and analytically, tailoring their message to meet specific marketing goals while also pushing the boundaries of traditional advertising.
• Proven ability to create compelling, conversion-focused copy.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Strong understanding of digital marketing platforms and how copy plays a role in user engagement and conversion.
• Excellent research, writing, and editing skills, with a keen eye for detail.
• Familiarity with search engine optimization (SEO) principles and how they apply to content creation is a plus.

Qualifications, Education and Experience:

• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.
• Minimum of 3 years of copywriting experience, preferably in a performance marketing or digital advertising setting.

Physical Requirements:

• Consistently works in an office environment.

• Prolonged periods of sitting at a desk and working on a computer.
• Regularly required to sit, talk, hear, and use fingers to operate a computer and telephone

Safety risks:

Ergonomic strains due to repetitive movement and desk work. Eye strain due to computer usage.

Powered by JazzHR

TXJ0pJqcyd