Paid Search Specialist (Ppc Specialist)

The Pond Guy's Marketing Team continues to grow and search for outstanding talent. We are seeking the right candidate for our Pay-Per-Click Specialist job (PPC), a full-time role with great benefits. Our top-performing team grows together and stays together. We have had 100% retention for five years and counting! The key to our success is our culture. Our team is positive, collaborative, and well-equipped with the latest technology. Plus, we work on a wide variety of exciting projects!

Are you a PPC expert looking for growth opportunities? Well, we're looking for you, so apply today!

Watch now to learn about The Pond Guy: https://qrcodes.pro/sIkmTV

Job Description

The Paid Search Specialist will plan, optimize, implement, and analyze paid and organic search engine marketing activities at the forefront of digital search technologies. This position is key to future company growth and will be responsible for the top-to-bottom coordination of our pay-per-click campaigns. The ideal candidate must possess a keen understanding of Paid Search marketing best practices and PPC advertising technology.

Responsibilities

Here are some examples of the actual work your day would include:

• Act as a specialist in the search engine marketing (SEM) channel by planning, developing, and implementing comprehensive Paid Search strategies
• Create and manage Paid Search accounts/campaigns via various PPC marketing platforms, including but not limited to: Google Ads, Microsoft Ads, Criteo, etc.
• Search, Shopping, Display, Remarketing, and Video advertising campaign management
• Conduct keyword research, write ad copy, and establish bid management strategies to meet and exceed company KPIs
• Analyze Paid Search campaign results and adjust strategy and budgets accordingly
• Develop and execute A/B testing experiments for campaigns to discover the most effective campaign configurations
• Monitor and manage Google Merchant Center accounts to ensure optimal performance and adherence to guidelines
• Use GA4 to develop insights and action items intended to improve Paid Search performance and meet client goals
• Demonstrate advanced proficiency in PPC strategies and maintain up-to-date knowledge of emerging technologies within search and digital marketing landscapes
• Drive continued innovation and best practice implementation, regularly sharing knowledge with the marketing team
• Leverage cross-departmental collaboration on a variety of projects

Don’t know about ponds? That’s ok! We provide extensive training to get you up to speed on the knowledge needed to excel in your role. We combine interactive hands-on and virtual training to ensure everyone fully understands The Pond Guy’s proactive approach to pond management.

Skill Set

To be successful in this role, you must possess the following knowledge and skills:

• Fluency in Google AdWords and Microsoft Advertising (Bing Ads)
• Three years’ experience planning, launching, and managing search marketing campaigns across Google AdWords and Microsoft Advertising
• Hands-on knowledge of SEM best practices and a proven track record of delivering qualified traffic from both acquisition and conversion standpoints
• Working knowledge of GA4 (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search
• Strong data analysis skills with the ability to derive meaningful actions from large data sets
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and a focus on quality results
• A self-motivated individual and team player
• Takes accountability and ownership of one’s work

This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing funnel including keyword management, campaign messaging creation, bidding strategies, creative testing, and analytics.