Paid Media & Search Engine Optimization Manager

Paid Media & SEO Manager

Come join the Johnson Outdoors global marketing team and expand your reach around the world!

At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences – for adventurers, by adventurers.  

Check out each of the unique Johnson Outdoor brands in Fishing, Watercraft, Camping, and Diving!

About the Role:

The Paid Media & SEO Manager delivers value by ensuring Paid Media and Search Engine Optimization (SEO) strategies, plans, in-flight optimizations, and reporting fully support and deliver on each brand’s marketing goals and strategies, leading industry practices, and corporate policies supporting full-funnel key performance indicators (KPIs). Partners closely with cross-functional teams and agency partners to deliver on Paid Media and SEO goals & plans. Is a key member of the Marketing Services Team that partners with marketers in all four Johnson Outdoors’ business units.

What you will be doing:

• Effectively evaluates Paid Media campaigns and SEO strategies/plans against brand marketing goals and KPIs and provides feedback to agency, brand marketing.
• Provides brand marketing teams and agencies with strategic and implementation recommendations.
• Reviews ad campaign structures, and advises on performance improvement and reporting recommendations, including pay per click (PPC), social, and display.
• Works collaboratively with media agency and brand marketers on planning, implementation (including asset development and delivery), and in-flight optimizations.
• Drives Paid Media and SEO landing page analysis, testing, and optimization recommendations, helping support a test-learn-and-go culture.
• Manages product feed from sites to downstream channels. Works with partners to troubleshoot issues and optimize product feeds for Google Ads campaigns, Google Product Listings, and Paid Social campaigns
• Leads and manages Paid Media and Tech SEO projects including goals, timelines, milestones, implementation, and evaluation. Monitors projects to meet deadlines and quality standards.
• Acts as a team player in partnering within Marketing Services and with other departments and demonstrates the ability to influence without direct reporting accountability.
• Utilize Artificial Intelligence, including latest capabilities, to increase efficiency for optimization and content creation

 What you need to succeed:

• Bachelor’s degree in marketing, marketing analytics, advertising, digital marketing, or equivalent.
• Typically requires a minimum of 7 years of progressively responsible digital marketing, Paid Media, or ecommerce marketing experience which includes managing and driving digital marketing, Paid Media, and eCommerce plans and tactics to successfully drive positive return on investment.
• Strong analytical, quantitative, problem-solving, and critical thinking skills.
• Expert-level experience in and strong working knowledge of digital marketing channels such as organic search (Google, Bing), PPC, leading social platforms, YouTube, display, and affiliate; and Paid Media campaign performance drivers and structures.
• Expert-level experience in Google Ads, Google Analytics, Google Search Console, and Microsoft Office Suite required, especially Excel.
• Experience with budget planning against KPIs, synthesizing campaign performance data, and making sound, actionable recommendations.

About Us:

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted gear that gets people out there.
• We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.

 What you will receive:

• Share in the company’s success - Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, eligibility for annual pay increases, and employee stock purchase plans.
• Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
• Further your career with training opportunities including our tuition assistance program.
• Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, employee stock purchase plan, and more.

 All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.  Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at HRSpecialAccommodations@johnsonoutdoors.com to let us know the nature of your request and your contact information.

About Us:

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping.  Johnson Outdoors' iconic brands include: Old Town® canoes and kayaks; Ocean Kayak™; Carlisle® paddles; Minn Kota® fishing motors, batteries and anchors; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems; and Eureka!®camping and hiking equipment. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $600 million global enterprise with around 1,200 employees across 20 countries.