Address
Form of workJob Description
Job specific key tasks and responsibilities ·
Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels
· Manage content localization process: adjust global material for local adaptation in order to secure local relevance
· Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content
· Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation
· Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital performance functions to secure cross-functional alignment in the wider E-commerce team · Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital
· Manage digital assets and publish locally relevant content on digital channels
· Responsible for reviewing content assets, identify improvements, create pages and publish in digital channels
· Continuously work with and organize digital content assets based on received plans
· Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels
· Manage content localization process: adjust global material for local adaptation in order to secure local relevance
· Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content
· Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation
· Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital performance functions to secure cross-functional alignment in the wider E-commerce team · Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital
· Manage digital assets and publish locally relevant content on digital channels
· Responsible for reviewing content assets, identify improvements, create pages and publish in digital channels
· Continuously work with and organize digital content assets based on received plans
· Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
