Address
Form of workTitle: Online Advertising Manager
Reports to: Director of Advertising and Merchandising
General Description of Responsibilities:
The Online Advertising Manager reports to the Director of Advertising and Merchandising and is responsible for executing Crossway's Online Advertising efforts across multiple platforms including Amazon, Google, Facebook, Twitter, YouTube, Instagram, podcasts, print, and sponsored content. This position also includes helping to manage advertising budgets and collecting and analyzing campaign performance metrics to make data-informed decisions.
Specific Responsibilities:
Position Requirements:
Publishing Ministry Commitment:
Commitment to the Crossway publishing ministry and vision, as summarized in the following statement of purpose: By God's grace: (a) to bring men, women, and children to Christ as their Lord and Savior; (b) to help individual Christians and the church grow in knowledge and understanding of the Bible and the Christian life; (c) to bear witness to God's Truth, Beauty, and Righteousness, and the Lordship of Christ in every area of life; and (d) to glorify our Lord and Savior Jesus Christ in every way.
Personal Qualities:
A love for God's Word and His church. Committed to an evangelical, historic Reformation understanding of the Bible, the gospel, and Christian doctrine. A genuine faith in Jesus Christ as one's Lord and Savior, and active participation in a local church. Pleasing personal demeanor with a willing, servant's heart. Creative, energetic, organized, timely, excellence in execution.
Benefit Program:
Salary:
Competitive salary based on previous work experience, education, acquired skills, and established relationships. Salary commensurate with current standards for comparable positions and responsibilities within publishing and other leading not-for-profit ministries. Compensation reviewed and evaluated annually by the Executive Compensation Committee (ECC) of the Crossway Board of Directors.
Reports to: Director of Advertising and Merchandising
General Description of Responsibilities:
The Online Advertising Manager reports to the Director of Advertising and Merchandising and is responsible for executing Crossway's Online Advertising efforts across multiple platforms including Amazon, Google, Facebook, Twitter, YouTube, Instagram, podcasts, print, and sponsored content. This position also includes helping to manage advertising budgets and collecting and analyzing campaign performance metrics to make data-informed decisions.
Specific Responsibilities:
- Execute on Crossway's pay-per-click (PPC) advertising efforts on various platforms, including Amazon.com, Google, Facebook, Instagram, YouTube, and Twitter
- Oversee the day-to-day operations of advertising campaigns, monitoring performance, optimizing campaigns, and providing strategic recommendations for future campaigns
- Research and help to execute podcast sponsorship opportunities catered to listener bases that overlap with Crossway's core audience
- Help to manage various advertising budgets associated with specific products, Crossway-owned platforms, and/or initiatives, ensuring that funds are spent efficiently and effectively
- Work with the Director of Advertising and Merchandising to strengthen and refine Crossway's overarching advertising process, helping to develop more robust and transparent systems for planning, executing, and reporting on all campaigns
- Aggregate, analyze, and report on performance metrics related to all advertising campaigns, helping to shape Crossway's advertising strategy with data-informed analysis and insights
- Other tasks as assigned by the Director of Advertising and Merchandising
Position Requirements:
- A college degree with 5-7 years of experience in online/PPC advertising
- Experience with the Amazon Advertising platform and Google AdWords strongly preferred
- Experience with Online Advertising via various social media platforms (Facebook, Instagram, Twitter, etc.) strongly preferred
- Passion for excellence and attention to detail
- Skilled in strategic thinking and able to analyze and interpret data
- Highly organized, self-motivated, and good interpersonal skills
Publishing Ministry Commitment:
Commitment to the Crossway publishing ministry and vision, as summarized in the following statement of purpose: By God's grace: (a) to bring men, women, and children to Christ as their Lord and Savior; (b) to help individual Christians and the church grow in knowledge and understanding of the Bible and the Christian life; (c) to bear witness to God's Truth, Beauty, and Righteousness, and the Lordship of Christ in every area of life; and (d) to glorify our Lord and Savior Jesus Christ in every way.
Personal Qualities:
A love for God's Word and His church. Committed to an evangelical, historic Reformation understanding of the Bible, the gospel, and Christian doctrine. A genuine faith in Jesus Christ as one's Lord and Savior, and active participation in a local church. Pleasing personal demeanor with a willing, servant's heart. Creative, energetic, organized, timely, excellence in execution.
Benefit Program:
- Comprehensive medical and dental plan
- Life insurance
- Paid vacation and holidays
- Retirement Plan
Salary:
Competitive salary based on previous work experience, education, acquired skills, and established relationships. Salary commensurate with current standards for comparable positions and responsibilities within publishing and other leading not-for-profit ministries. Compensation reviewed and evaluated annually by the Executive Compensation Committee (ECC) of the Crossway Board of Directors.
