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Form of workOEM Marketing Manager
We are looking for a creative thinker with analytic and problem-solving capabilities, who can transform complex needs and solutions into simple differentiated messages. Reporting to the VP of Marketing, you will be the team’s leading customer and product evangelist and play an integral role in organizing product launches and promotion partnership campaigns.
As the OEM (Original Equipment Manufacturer) Marketing Manager, you will spearhead the end-to-end process of product marketing, from ideation and market research, to communication design, and finally, sales enablement. Your strategic insights and diligent execution will help establish our brand as a preferred partner for OEMs, driving market growth and revenue generation. The ideal candidate is a seasoned marketing professional, with a deep understanding of the OEM landscape, and a proven track record of delivering results.
In this role, you will collaborate with our marketing team to develop innovative programs that increase brand awareness and drive demand. An attention to detail and eye for quality are critical to your success. In addition to the marketing team, you will regularly collaborate with product, sales and program managers which requires diplomatic skills to balance needs, expectations, and priorities.
Here is more of what you’ll get to do:
- Develop and execute a comprehensive marketing strategy that aligns with company objectives, targets OEMs and drives lead generation.
- Lead market research to identify industry trends, competitive landscape, and customer needs for OEM products.
- Collaborate with cross-functional teams to develop innovative product positioning and messaging for different segments of the OEM market.
- Create compelling content for various marketing channels, such as email campaigns, social media, website, and events.
- Manage the end-to-end process of product launches, including planning, execution, and post-launch activities.
- Conduct regular analysis of campaign performance and make data-driven recommendations for improvement.
- Work closely with the sales team to develop and deliver effective sales enablement materials, such as presentations, case studies, and product demonstrations.
- Monitor market trends and competitor activities to identify new opportunities for growth and stay ahead of the competition.
You’ll thrive in this role if you have:
- Bachelor’s degree in business or marketing; MBA preferred.
- 5+ years of experience in B2B marketing, preferably in the OEM industry.
- Product Marketing certified through a reputable organization.
- Proven track record of developing and executing successful marketing strategies that drive lead generation and revenue growth.
- Knowledge of OEM sales processes and channels is desirable.
- Proficient in productivity applications such as Microsoft Office or Smartsheet.
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
Does this position sound like something you would enjoy and be successful at, but you’re not sure you have the exact qualifications to be considered? While our job descriptions are an outline for the type of candidate we’re looking for, it is not a checklist. We encourage you to apply!
This role is not open to candidates located in Colorado, Connecticut, California, Maryland, Nevada, New York, Rhode Island, or Washington.
Who we are:
LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, Dealer Car Search, Frazer, Net Driven, Direct Communications, Inc. (DCi), Powersports Support, Level 5, PSM Marketing, Monroney Labels, and Interact RV. We are an international company with offices located in the United States, Mexico (Juniper Data Center), Belize (Dealer Spike Belize), India and The Netherlands. Together, we are LeadVenture.
LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge.
