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Form of workProgram Introduction
As G&S works to drive ever-more meaningful Diversity, Equity & Inclusion (DE&I) progress within our organization and industry, we are honored to partner with NCCU in a unique and immersive internship experience for students currently enrolled in a mass communications or marketing program.
The candidate awarded with the internship and the university will be notified by May 15. Senior and junior candidates are preferred. The internship program will run from June through the end of August and affords interns the opportunity to immerse themselves in the G&S culture through meaningful project work that will turn knowledge into real-world experience in a business communications agency setting.
Internship Experience
This partnership will introduce the selected intern to a wide range of agency services including Branding & Purpose, Corporate Reputation & ESG, Creative Storytelling, Digital Marketing & Insights, Employee Engagement, Market Research & Consulting, Media Relations and Paid Media.
Internship Duties
Intern will be aligned primarily to our Growth and Paid Media teams and will participate in various activities, such as:
- Support the creation and distribution of engaging content across various digital platforms, including our company website, social media channels, and email marketing campaigns.
- Contribute to the agency's social media channels, including content creation, scheduling posts, and basic community management.
- Help analyze digital marketing metrics (e.g., website traffic, social media engagement, conversion rates) to identify trends and opportunities for improvement.
- Participate in brainstorming sessions and contribute innovative ideas for new marketing campaigns and digital initiatives.
- Assist with market research and competitive analysis to inform strategic decisions.
- Participate in the media activation phase by assisting with buying guideline creation, generating and issuing IOs (Insertion Orders) and creative spec development across all media types.
- Help with Request for Proposal (RFP) process, digital costing worksheets, trafficking worksheets and trafficking digital creative as needed.
- Setup, execute and monitor pacing for self-service digital, paid search and paid social media plans.
- Assist with reporting for paid media buys.
- Support the team with administrative tasks and project coordination as needed.
As part of the G&S internship experience, interns will have the opportunity to work alongside our corporate and client service teams in a collaborative environment, gaining important foundational skills necessary to compete in today's marketplace.
Another valuable aspect of this program is the opportunity G&S will have to learn from our NCCU intern. We provide a safe space that encourages interns to take confident risks, challenge assumptions and bring great ideas.
Candidate Qualifications
- Have a strong curiosity for integrated marketing communications and agency life
- Exhibit broad understanding of communications strategies and executions
- Writes clearly and informatively; edits work for spelling and grammar; able to read and interpret written information
- Basic understanding of social communities, social networking, social media policy and launching both paid and organic campaigns
- Basic understanding of marketing automation and analytics tools/platforms (e.g., Hubspot, Google Analytics)
- Basic understanding of search engines, web design/development and paid advertising platforms
- Interest in and basic knowledge of media trends, social platforms/mobile applications
- Enjoy working both independently and collaboratively
- Have an ability to multi-task/prioritize appropriately to meet deadlines
- Be action oriented and solutions driven
- Adapt and thrive in hybrid working conditions
Hours and Location
This internship will be aligned to our Raleigh office, but interns may engage with team members across all offices including our New York City and Chicago locations. We offer flexible hours aligned with intern availability at $20/hour.
