Multimedia Content Production Specialist

Position Type:
Manager Technical
Date Posted:
12/21/2023
Location:
CommunicationsFor School Year 2023-2024
240- Work Day Calendar
Annual Salary: $59,571+ (Salary placement is based on experience.)
Click on the following link to view the full salary range on the Manager/Technical Salary Schedule.
Job Summary:
The sole role of the Multimedia Content Production Specialist is to inspire and engage the community through the ideation, creation, and execution of compelling and engaging content across all mediums that communicate the district's mission, accomplishments, and goals. Utilize different mediums to tell stories and disseminate messages through diverse, appropriate platforms based on the message and audience. The Multimedia Content Production Specialist must have an affinity for education, be in-tune with trending topics and have a wide range of content creation experience from graphic design to social short-form video production. This is a hands-on creative role that can take the lead on projects without feedback.
Essential Duties and Responsibilities:
Video Production

• Develop production plan and schedule for assigned projects without direction from PIO/Supervisor.
• Create, film, edit, and produce video stories to communicate the successes of the district.
• Work with principals, teachers, parents, students, stakeholders, colleagues and community partners to create compelling, collaborative stories.
• Use Adobe Creative Suite to edit and produce videos.
• Share video stories through available and effective communication channels online and/or at special events.
• Set up and manage livestreaming of events such as stakeholder meetings and monthly Board of Education meetings.

Photography

• Independently create photo stories to highlight district successes and events.
• Photograph students and teachers for marketing and promotional materials, website updates, print publications, and media submissions.
• Use Adobe Creative Suite to edit, organize, and manage photos prior to publishing.
• Photograph important events in the district and in the community.
• Collaborate with graphic designer regarding print and online materials.
• Ensure department has up to date photos for every school building.
• Ensure students photographed are media safe and that all photos (including submitted by others) are cleared prior to publishing online or in print.

Social Media Management

• Create and manage content for 22+ district social media channels.
• Collaborate with colleagues, school leaders, teachers, community partners and more to create and share information, posts and stories.
• Supervise and manage social media editors from schools and administration.
• Train and assist new social media editors and managers.
• Track social media data; viewer activity, ad runs, etc.
• Keep social media channels updated and accurate weekly and during events such as inclement weather, district emergencies, or other.
• Stay abreast of local school district social media and track best practices nationally by following school districts of distinction.
• Create social media ads for the district and schools, such as hiring ads, choice enrollment ads, etc.

Media Relations

• Trusted to communicate directly with reporters, photographers, editors, etc about district events, successes, stories and more.
• Create written and photo stories to submit to local or national news organizations and blogs.
• Coordinate with reporters and photographers to produce news stories.
• Independently track media coverage and reporting during and after district events.

Writing/Editing

• Create, write, and edit stories for district promotional materials, print publications, newsletters, social media, and news media.
• Edit copy of all district written communication before it leaves the department.
• Write letters to go home with parents during or after district events, incidents, lockouts, or otherwise.
• Write press releases and media submissions for local and national news organizations.

Grant Management

• Attend monthly meetings as the sole, district representative for the Southern Colroado Educational Television Consortium.
• Maintain and build relationships with members of SCETC which consists of local school districts and college/universities, and partnerships with the City of Colorado Springs.
• Maintain grant compliance and reporting for SCETC and the City of Colorado Springs.
• Monitor grant funds and expenditures.

High School Student Brand Influencers

• Direct and manage groups of high school students to use social media outlets as distict brand influencers.
• Create and collaborate with high school students to showcase the district with engaging material.
• Share brand influencer content with proper channels and audiences.

Assist Public Information Officer

• Assist with media relations, media tracking, social media, story production, event planning, survey results, district event coverage, and more.
• Attend events to document through photographs or note-taking during community meetings, focus and feedback groups, panels, and more.
• Create advertisements and flyers as needed for PIO if the Graphic Designer is out of the district.
• Assists PIO as needed during a crisis or other district events.

Event Planning

• Collaborate with colleagues to plan district events.
• Coordinate with venues regarding AV setup, run through, and presentation.
• Create content specific to events like slideshows, short videos, logo screens, and more.

Communications Planning and Strategizing

• Collaborate with colleagues regarding communications, advertising, strategy, budget, promotional materials, event coverage, fundraising, and more.

Perform other duties as assigned.
Education, Training and Experience:

• Bachelor of Journalism, Art (Photography or Film), Communications, Public Relations, or related field.
• Three to five years of related experience in visual storytelling, professional communications, newspaper, online or magazine journalism, video production, marketing, public relations, or related field.
• Think creatively, strategically and innovatively while carefully encompassing all aspects and needs of a campaign.
• Ability to manage multiple projects independently and work under tight deadlines.
• Ability to build consensus and work effectively within a cross-departmental team.
• Professional writing experience and working in a nonprofit or educational environment.
• Criminal background check and District fingerprinting required.

Application Procedure:
Apply online at www.hsd2.org to complete an online application. After completing your application, you must apply to each position that is of interest to you.
FLSA: Exempt
Attachment(s):

• Multimedia Content Production Specialist - March 2023.pdf