Mgr, Acquisition Marketing

Evenflo Company Inc.

Job Profile

Job Title – Manager, Acquisitions Marketing

General Responsibilities:

As the Manager, Acquisition Marketing, you will lead consumer acquisition efforts across digital, traditional and emerging marketing channels. You will be responsible for customer acquisition programs on marketplace platforms such as Google, Facebook, affiliates, Amazon, etc. In the role, you will drive a portfolio of marketing efforts that leverage your solid marketing acumen to drive prospects and consumers to purchase.

The successful candidate should demonstrate strong program results, consumer marketing expertise, business acumen and communication skills. This role works cross-functionally with a wide variety of stakeholders, including product marketing, digital sales, data analytics and external agency partners.

Responsibilities

Acquisition Marketing (CRM + Performance Media) –  With a primary focus on revenue growth and optimized conversion from new consumers, expand cart strategies, and growth approaches that drive long-term consumer loyalty and repeat purchases. 

• Create and scale paid media and CRM program strategies that cost-efficiently acquire new customers
• Serve as a product-category lead for marketing
• Establish and drive test and learn processes to scale our advertising budgets significantly over the next several years
• Manage partners that drive CRM and Performance media programs
• Understand and help drive sophisticated multi-touch analytics and reporting capabilities to measure progress towards LTV:CAC, ROAS goals
• Understanding of current consumer privacy practices, 1P data
• Develop media plans across marketing channels and monitor / optimize media buys for all performance marketing channels (Direct, Paid Social, Search, etc.)
• Deliver weekly and monthly report outs to optimize spend and share learnings between departments
• Partner with product team, marketing and digital sales teams to optimize direct marketing funnel through A/B testing (copy, creative, behavioral UX, audience segmentation)
• Own the marketing ‘acquisition’ technology stack (e.g. CRM systems, EF mobile app marketing, etc.) to support funnel performance and tracking against KPIs
• Clear briefing and ownership of the details (category, creative direction, media planning)
• Understanding and experience with brand transformation efforts
• Serve as expert in go to market and acquisition practices
• Digital channel expert for CLR Retail and customer discussions

Required Experience:

 Bachelor’s Degree required

• Minimum of 4 years of marketing experience
• Experience within consumer-packaged goods industry or a market agency

 Required Technical Competencies:

 Excellent Verbal and Written Communication Skills

• Demonstrated competency in the principles of Acquisition Marketing
  • Rich understanding of marketing practices (digital, retail and traditional channels)
  • Deep comfort in test & learn marketing strategies
  • Qualitative and quantitative marketing skills
• Formal Presentation Skills; experience presenting to upper management and retailers
• Demonstrated agency relationship management

Expected Behavioral Norms

RESPECT:  Be professional and mindful. There’s so much to be proud of in our workplace—let’s show it. When there’s room to offer feedback, let’s be constructive about it. When a colleague deserves praise, let’s be loud and genuine about it. We can make our company even stronger by building each other up and practicing deliberate acts of kindness.

COMMUNICATION:  Be clear, stay connected.   Let’s leave nothing to interpretation. If we sense static, let’s commit to picking up the phone and talking things through. We can avoid communication breakdowns by being direct, transparent and respectful with colleagues; responding in a timely manner; and never leave each other guessing.

 COLLABORATION: Put we above I. Let’s strive to break down silos; welcome input and ideas from anywhere and any title; listen and encourage all voices at the table; and work seamlessly across disciplines and as an integrated team to achieve goals and drive success.

ACCOUNTABILITY: Own it.  Let’s embrace our individual responsibilities, own our deadlines and never point fingers. Our workplace becomes even more rewarding when we share in each other’s successes and failures; run buttoned up, timely meetings; say what we mean and do what we say.

INCLUSION:  We welcome you—the whole you.  Your background, your culture, your ethnicity, your unique experiences, your way of looking at the world. We truly believe that your individuality helps us create a diverse, inclusive and inspired workplace in which every ethnicity, nationality, religion, elder status, family structure and gender identity is embraced and valued. We also welcome your passion for making the lives of children, your co-workers, and our company better. Because as different as we are, that’s the common theme that will always keep us moving forward—together.

CREATIVITY: Be bold, brave and unexpected.  Let’s push ideas until they scare us a little bit. Because it’s there, in uncharted creative territory, where we find breakthroughs that help our company lead vs. follow. Let’s keep exploring and being curious students of the world. Every day, let’s find ways to inspire each other, draw out cool thinking, and get behind great ideas that bring us all up. 

POSITIVITY:  Always see the good.  When we arrive at work, let’s check negative feelings at the door. The workday feels a lot happier and healthier when we each see the good in our peers, our work, ourselves.  Let’s work together to view challenges as opportunities and always know that the right attitude can change everything.

 EEO Statement

At Goodbaby International, we value and embrace you.  It’s our belief that diversity and inclusion is an essential component to our success as an international business.  Accordingly, we are committed to provide a work environment free of discrimination and harassment. Goodbaby’s policy applies throughout the employment relationship—including recruitment, hiring, training, advancement, separation, and day-to-day practices. 

Goodbaby’s employment decisions will not be based on race, color and ancestry, religion, national origin, age, gender identity, sexual orientation, family or parental status, disability, medical history, genetic information, or any basis prohibited by applicable law.  Employment decisions will be based on an applicant’s merit and qualifications, the position requirements, and our business needs.

EEO-M/F/DISABLED/VETS EMPLOYER