Media & Performance Specialist, Paid Social

NYC based!

Nice to meet you. We're The HOW Agency. As the digital and performance arm in the 5W network of agencies, we were born from conversation and culture and raised to deliver brand expansion, conversational influence, and ultimately attributable growth for our clients. As a Media and Performance Specialist at HOW, you will be responsible for executing media campaigns and optimizing performance marketing activities for our clients. With your expertise in digital advertising platforms and performance analytics, you will contribute to the success of media strategies, drive targeted traffic, and maximize return on investment (ROI). By leveraging your analytical skills and knowledge of media channels, you will play a key role in achieving client objectives and driving business growth through effective media and performance marketing.

Here's what you'll be doing:

• Campaign Execution and Optimization:
• Implement media campaigns across various social media platforms such as META, TikTok, Pinterest, X and more.
• Collaborate with media and performance managers to ensure campaigns are aligned with client objectives and target audiences.
• Monitor campaign performance, analyze and report on creative performance, and make data-driven recommendations for optimization.


• Media Buying and Management:
• Liaise with media vendors and partners to secure optimal ad placements and negotiate favorable rates.
• Stay updated on industry trends, audience behavior, and emerging advertising platforms to identify new opportunities for media buying and targeting strategies.


• Performance Marketing Implementation:
• Support the implementation of performance marketing tactics, such as social media marketing (SMM), influencer marketing (content creators), and conversion rate optimization (CRO).
• Collaborate with cross-functional teams, including SEO specialists, content creators, and creative, to ensure cohesive performance marketing strategies.


• Analytics and Reporting:
• Utilize performance analytics tools and platforms to track, measure, and analyze campaign performance.
• Prepare regular reports on campaign results, providing actionable insights and recommendations for optimization.
• Collaborate with the analytics team to develop measurement frameworks, pixel tracking and KPIs to evaluate campaign success.


• Collaboration and Communication:
• Coordinate with internal teams, including creative, Client Growth, and analytics, to ensure seamless execution of media campaigns and performance marketing initiatives.
• Communicate campaign progress, challenges, and recommendations to clients, providing clear and concise updates.
• Stay informed of client business objectives and goals to align media and performance strategies accordingly.
• Collaborate with Manager/Directors on development of brand strategies to meet and exceed client objectives.

Here's what you have:

• Bachelor's degree in marketing, advertising, business, or a related field.
• 3+ years of experience in digital media planning, buying, or performance marketing within a digital agency or marketing environment.
• Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads, TikTok, programmatic buying platforms, and analytics tools.
• Solid understanding of performance marketing tactics, including SEM, SEO, affiliate marketing, and CRO.
• Strong analytical skills, with the ability to interpret data and derive actionable insights to optimize campaign performance.
• Familiarity with performance measurement and analytics tools, such as Google Analytics or similar platforms.
• Excellent attention to detail, organization, and project management skills to handle multiple campaigns simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Proactive mindset, staying updated on industry trends, best practices, and emerging technologies in media and performance marketing.

Why you'll love working here:

• Competitive salary and extensive benefits & wellness program
• Robust PTO
• Summer Fridays (also Winter, Spring and Fall Fridays!)
• A flexible, hybrid work model
• Family planning support including an expanded parental leave
• Participation in our sabbatical program
• Growth and development initiatives including "5W University"
• Access to season tickets for pro sports teams
• Charitable giving initiatives including company matching donation program and paid volunteer days

NYC Salary Range: $65k - $75k