Marketing/Social Media Coordinator

The Marketing/Social Media Coordinator, working closely with the management team, is responsible for crafting and implementing strategies that effectively communicate about, and raise awareness of, the products and mission of Coffeehouse Five. You will be responsible for creating and implementing marketing campaigns; maintaining a positive Coffeehouse Five social media presence; and communicating with potential and current customers as well as community stakeholders in a way that enhances the reputation and understanding of Coffeehouse Five in the community.

About us

Coffeehouse Five exists to serve the community by producing high quality house-made products (COFFEE), creating open and inviting places to gather (COMMUNITY), and providing accessible mental health services (COMPASSION).

We are a FOR-BENEFIT coffeehouse. As opposed to for-profit companies that exist for the sake of generating a profit, we exist for the benefit of the community. All net profit is invested in building a stronger community by providing free marriage and addictions counseling and paying for mental health services provided to our clients by other professionals.

QUALIFICATIONS

We expect every member of our staff to be:

• Teachable: open to continuous learning and correction
• Team Players: able to work together with the entire team for the success of Coffeehouse Five
• Who Take Responsibility: willing to “own” their time in the coffeehouse and look for ways to solve problems as they arise.

Marketing experience required. Coffee shop experience is helpful but not required.

Demonstrated understanding of and proficiency with standard social media tools.

Ability to independently create written and visual media (both photographs and videos) that are unique, creative and attractive.

Full-time availability, minimum of 4 days at 32 hours per week, including occasional additional hours and weekends as needed.

RESPONSIBILITIES

Marketing

• Meet regularly with management to understand current business focus and emphasis.
• Manage conception, development, and implementation of overall marketing strategy and promotional programs to drive customer interest and sales on quarterly and annual basis. This strategy will be committed to written quarterly and annual plans for management that describe the strategy, identify necessary deliverables and establish a program timeline.
• Oversee production of marketing materials and direct any necessary outside contractors for such production.
• Communicate with staff regarding details of upcoming promotional programs and direct them regarding any necessary involvement.
• Assess effectiveness of programs once completed and suggest necessary adjustments.
• Maintain Coffeehouse Five website, rotating content and media regularly to keep the site fresh.
• Keep a pulse on marketing and social media trends, especially for the coffee industry. Review industry competitors or other coffee brands with strong marketing programs and social media presence for inspiration on new content ideas.

Social Media

• Generate and pitch content ideas that are in alignment with company goals and positively represent the Coffeehouse Five brand.
• Prepare monthly calendar of social media posts minimum one month in advance for approval. Tools for organization are provided.
• Ensure the minimum post requirements are met each week on Facebook and Instagram:
• ü Minimum 4 Standard Posts per Week (preference for 5 per week)
• ü Minimum 1 Reel per Week (preference for 5 per month)
• Minimum 1 Daily Story Post
• Capture photos and videos for posts, stories, and reels.
• Travel to each location at various times for photo/video coverage of special events as requested.
• Communicate regularly with management and staff members as needed for executing photoshoots.
• Draft all text that will accompany posts. Incorporate proper tagging and hashtags when appropriate.
• Occasionally use graphic design tools to add text to images. (Example tool: Canva)
• Use social media scheduling tool to schedule content to publish in advance.
• Use social reporting tools to compare stats and provide recommendations for improvements.

Communication

• Conduct a daily review of all new social media comments and direct messages. Respond and/or like comments to engage audience. Reply to all direct messages. Consult with management as needed to respond to unfamiliar inquiries.
• Respond to all requests for donations in a timely manner, in consultation with management as necessary.
• Respond to all general inquiries received through the website, voicemail or in person, in consultation with management as necessary.
• Assist with coordination of occasional pop-up events with outside vendors.
• Engage with community stakeholders, including other local business owners and local officials on a regular basis, including attending periodic business meetings, to fully understand the local economy and advocate for and enhance the reputation of Coffeehouse Five in the community.

Additional duties as assigned by management.

Job Type: Full-time

Pay: $26,000.00 - $32,000.00 per year

Benefits:

• Employee discount
• Flexible schedule

People with a criminal record are encouraged to apply

Ability to Relocate:

• Franklin, IN 46131: Relocate before starting work (Required)

Work Location: In person