Marketing/eCommerce Manager

Marketing/eCommerce Manager

Who we are

Colorado Saddlery and Hunter Company are family owed Colorado Businesses based in Westminster, Colorado. Colorado Saddlery started in 1945 and has been building high quality saddles and tack for the equine industry for over 75 years. Hunter Company was a spin off Colorado Saddlery in 1952. For over 70 years, Hunter Company has been manufacturing high end leather holsters, gun belts, scabbards, and other accessories for the hunting and firearm industries.

The Spirit of the Position

The Marketing Manager is responsible for implementing and driving new business opportunities, outreach/connecting with new potential customers, increasing in store sales, general marketing, and certain e-Commerce activities for the Hunter Company and Colorado Saddlery. This position requires an entrepreneurial individual with a “can do” spirit and desire to succeed. The ideal candidate would possess the skills to meet the expectations of the position, but also have a passion for horses and the outdoors.

Duties of the position

· Assists with identifying prospects and bringing the prospect through the sales pipeline to a successful close under the direction of the president of the companies.

· Assist with and lead proposals, business development campaigns, content, including but not limited to collateral development as assigned.

· Responsible for creating, maintaining, and managing marketing plan for both companies, as needed.

· Work with president of the companies to ensure commitment and adherence to the marketing plan and its effectiveness.

· Broad Base Marketing (Product, Pricing, Promotions, Target Markets, Value Proposition, Customer Feedback).

· Develop, lead, and implement an effective ecommerce campaign with multiple target markets and/or locations in multiple eCommerce platforms.

· Assist with creation and management of eCommerce reporting and data collection for markets.

· Daily, weekly, monthly, and annual sales reports, as required.

· Monitor, review, and analyze current markets and trends with recommendations for addressing market volatility and changes.

· Implementation and completion of other projects, programs, and initiatives that increase business via eCommerce as well as driving traffic to brick-and-mortar location.

· Monitor and develop strategies to increase conversion of online sales and sales at other venues and platforms.

· Other related duties as assigned.

Requirements

Education:

· BA/BS Degree in Marketing eCommerce or equivalent with a proven track of work experience required.

What are we looking for you to add to the team?

· Strong in person and phone relationship-building skills required.

· Must have experience in marketing via eCommerce platforms and Amazon.

· Representative experience performing analysis of data from eCommerce and Amazon to make recommendations to management on forecasting sales and trends.

· Working knowledge of Amazon and eCommerce analytical tools such as Hello Profit, Helium 10 or similar software program is a must.

· Ability to maintain professional working relationships with all levels of the organization and client organizations.

· Ability to communicate professionally and effectively in verbally and written formats, is necessary.

· Knowledge of horses and firearms is a big plus.

· Excellent organizational and follow-up skills.

· Ability to multi-task and strong attention to detail.

· Must be open to feedback, differing opinions, and other points of view.

· Demonstrates a sense of urgency and timeliness

· Demonstrates the ability to seek improvement.

· Excellent team building and interpersonal skills.

· Familiar with Microsoft Office Products, strong knowledge of MS Excel is preferred

· Experience with QuickBooks is preferred, but not required

Competitive Salary

Medical, dental, and vision benefits are available.

Paid training

FLSA Status: Exempt