Marketing Video Content Creator

As the Marketing Content Creator, you are a key contributor in developing and disseminating digital content that supports brand messaging, promotes company values, and wins customers for life. Specifically, this role will create industry-leading video, photography, and copy for marketing materials, website, social media, blog posts, and other marketing platforms that support our integrated marketing initiatives.  To thrive in this role the ideal candidate must be creative, highly organized, self-sufficient, and an expert project manager. They must work well with outside agencies and brand partners, as well as collaborate with our digital marketing, merchandising, and creative teams to ensure accurate, relevant, and on-brand content is produced. This role requires a keen editing eye, a deep understanding of storytelling, and a love of brand-building. This person should feed off creative energy from others and enjoy fast-paced production and collaboration. Success in this role will be measured by breadth, quality, and performance of content that drives the integrated marketing strategy and adheres to business objectives.

What you'll get to do: 

• Ability to translate the Road Runner Sports voice and personality into visual design
• Lead video strategy & story direction, specifically as it relates to organic
• Be comfortable on-screen and able to shoot product reviews and other ad hoc assets as needed
• Drive the integrated marketing story strategy & ensure calendars are current & disseminated to the appropriate stakeholders
• Leverage ambassador network and guide storylines of user-generated content
• Manage and adhere to content & creative development budgets
• Stay informed and actively seek out market & industry trends, effective SEO strategies, and creative inspiration
• Define content pillar strategies and build out roadmaps to execute objectives
• Work closely with our SEO team in determining relevant keyword targets for content
• Map out target audiences/personas & develop content that meets core needs
• Work with outside agencies as needed to produce videos, ensuring end results meet Road Runner Sports objectives & quality expectations
• Own project management functions and activity, including documenting and communicating requirements to all partners/stake holders, leading status calls, and leveraging asana or other appropriate tools
• Develop and maintain an expanded set of KPIs/reporting that measures program effectiveness and delivers actionable insights which inform future planning
• Create and identify key strategies that not only drive interest and capture new audiences, but maintain and grow relationships with our existing VIP customers
• Manage budgets efficiently; track spend, and ensure goals are met
• Lead projects collaboratively across internal & external teams; follow processes, complete project briefs, and meet deadlines
• Clearly articulates trends, results & strategy; exhibit confidence in presenting to key business leaders and executives
• Articulate objectives and creative vision in a clear manner to our internal copy, design, and marketing teams

Are you ready to RUN with us? Let’s see if you have what it takes:  

• Bachelor’s degree or equivalent experience required. Degree in Marketing, Advertising, Communications, Video, or a related discipline preferred 
• 5+ years of relevant experience  
• Proven success building, owning & executing content roadmaps that align with the company goals and objectives 
• Strong storytelling skills and the ability to create content that is engaging and relevant for our core audience 
• Ability to manage multiple projects among a wide range of internal stakeholders, prioritize and meet tight deadlines     
• Strong understanding of highly engaging creative, video and content based on channel & objective 
• Effective at integrating a brand story and voice into content writing & video deliverables 

Embrace the rewards! 

• Earn competitive pay! 
• Enjoy employee pricing on all your favorite gear, shoes, and accessories. 
• Take advantage of paid race entries so you can get moving and have fun. 
• Extensive benefits package including vacation, sick time, medical, dental, and 401k. Even pet insurance! 

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this job description are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  
• Road Runner Sports is committed to a diverse and inclusive workplace. Road Runner Sports is an e-verify organization and an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

• We’re committed to protecting your privacy rights. We collect personal information from you, including personally identifying information, professional or employment-related information, and educational information. The purpose of this collection is to assist in evaluating your application for employment. 
• After acceptance of a potential offer, the successful completion of a background check will be required prior to start date. The offer is contingent upon the information received in this report, and will be carried out in accordance with Local, State, and Federal laws