Marketing Technology Specialist

GoCanvas is seeking a performance-oriented MarketingTechnology Specialist to aid in the development and maintenance of our marketing tech stacks and lead related user enablement. If you have a knack for driving, managing, and optimizing commercial tech stacks, this job is for you.
Your role will be integral to our pre-sales operations, shaping the architecture of our marketing tech infrastructures. You'll consolidate redundant technologies, discover cutting-edge technology products, and equip our team with the right tools and training to aim high and get the job done.
Being key in maintaining and optimizing the Marketing Technology infrastructure, your responsibility will extend to optimizing technology implementation, managing vendor relations, executing tool renewals, performing process enhancements, and leading the development of Marketing Technology governance and roadmap.
Your Most Important Initiatives:

• Own our marketing tech stack and technology ecosystem
• Research, vet, and propose new Marketing Technology products, aiming to consolidate repetitive technology within the current ecosystem.
• Manage and optimize the technology stack through onboarding & offboarding of tech stack users, regular audits of permissions & users, and managing vendor relationships and contract renewals.
• Promote tool adoption and best practices by providing training and support to ensure optimal usage of technology to support company goals.
• Integrate Marketing Technology products within the technology ecosystem and monitor and act on integration errors.
• Collaborate closely with various stakeholders to ensure proper tool onboarding, integration, and data compliance of our marketing technologies.
• Work with key stakeholders to improve/optimize overall marketing processes through technology.
• Evaluate marketing performance/impact and make data-driven recommendations to improve processes, infrastructure, and technology investment.

What You Bring:

• 2+ years of experience in marketing operations and automation with hands-on experience administering marketing automation tools such as Marketo, HubSpot, Eloqua, and Salesforce.com
• Understanding of how to manage a Marketing Technology Stack (Examples: Marketo, Salesforce, ZoomInfo, Wistia, Qualified, Salesloft, LeanData, etc.)
• Knowledge of general SAAS licensing and provisioning models are preferred
• Ability to work independently and take initiative when solving technology needs
• Ability to work on multiple projects simultaneously
• General understanding of online marketing tactics and best practices
• Analytical thought process with a conscientious, thorough, and organized approach to work
• Innovative, motivated, organized, high-energy team player who likes to take ownership
• Excellent communication skills (verbal, written, presentation) and ability to communicate effectively cross-functionally

What GoCanvas Brings:

We believe hiring the right people is THE most important thing we do. We take our values seriously and look for these traits in everyone we hire: Empathy, Innovation, Authenticity, Impactful, Team Player and Cheeky/Fun Loving. We believe in giving people the freedom to work, but staying inspired by their important metrics, to think and act like owners of our business. We provide an environment that allows for innovation and creativity and a chance for individuals passionate about their role to have fun at work.

We are also proud to provide a comprehensive benefits package designed to meet our team members’ needs and truly invest in you with:

• Unlimited Vacation Policy (also known as unlimited PTO)
• 13 Company-Paid Holidays (which include GoCanvas's Birthday, Earth Day, and Juneteenth to name a few)
• Medical Insurance (where the Employee Only level of coverage is free!)
• Dental and Vision Insurance with employer contribution
• Health Savings or Flexible Spending Account depending upon your medical plan selection
• Basic Term Life Insurance and Personal Accident Insurance
• Voluntary Life Insurance
• Short and Long-Term Disability
• 401k plan with employer match
• Pet Insurance
• Parental Leave

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be!

If you need special assistance or an accommodation while seeking employment with us, please email recruiting@gocanvas.com or call: (703) 547-8588.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.

This role is a #LI-Remote opportunity.

So, What’s GoCanvas?

GoCanvas changes the way people work by helping businesses unlock critical operational and customer insights to achieve speed, efficiency, and growth. The fastest-growing construction, field services, and logistics companies trust us to prepare them for every possibility and maximize their growth. With GoCanvas, organizations save money, keep their teams connected, and get real-time business insights that power their growth.

Our recent achievements as an organization include The 2020 Golden Bridge Award for Company Rethinking of the Year, and being named by Deloitte as one of the “Fast 500 Technology Companies” in 2017, 2018, and 2019 for tremendous company growth, Gold for “Fastest Growing Company” and Silver for the “Best Places to Work”, and last but definitely not least as one of the Best Places to Work in 2019 by Inc Magazine, The Washingtonian, and The Washington Business Journal!

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