Address
Form of workLocation
This position is 100% remote within the Bank's footprint. Employee will work full time remote outside of a WesBanco location (may occasionally attend in person meetings, although primary functions of the role are performed remotely).
MarketUpper Ohio Valley
Work Hours per Week37.5
Requirements
Bachelor's Degree (B.A.) from four-year College, preferably in Marketing or related field or at least 4 years of Marketing experience or equivalent combination of education and experience.
Minimum of two years of Marketing, Marketing Technology or experience in a data related field.
Job Description
SUMMARY:
Supports centralized marketing activities and strategies. Part of a small, dynamic team responsible for Marketing Technology platforms and the resulting data to be leveraged across Marketing and WesBanco as a whole. Serves as a power user on the Marketing Technology platforms, using the Customer Relationship Management (CRM) system, Pinpoint Marketing and future technology to assist with education, advocacy, and best practices. Works closely with Corporate Marketing staff and assists to develop, implement and track customer centric marketing campaigns that drive customer engagement. Assists in the coordination and execution of ad-hoc marketing requests as defined by manager.
CUSTOMER SERVICE SKILLS:
Willingness to provide a level of service which will clearly differentiate us from our competitors.
INTERPERSONAL SKILLS:
Strong critical thinking skills and a strict attention to detail will be vital.
Must be a collaborator and problem solver.
Within the marketing department, there will be a variety of marketing activities/projects to work on, with a fast pace set by business priorities, market activity and demands from internal business partners and service partners.
Ability to efficiently manage multiple projects and meet deadlines under pressure.
Ability to work collaboratively with a variety of individuals and/or teams; demonstrate a high level of energy, strong sense of urgency and high quality work standards.
Must have good time management skills
Ability to become familiar with business segment strategies, products and services.
Willingness to provide a level of service, which will clearly differentiate us from our competitors.
Possess clear, concise, effective written and oral communication skills to effectively express thoughts, ideas and concepts to management, bank employees and bank customers in a collaborative and solutions oriented manner.
Professional demeanor in appearance, interpersonal relations, work ethic and attitude.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Becomes a power user of each Marketing Technology platform (current and future).
Promotes proper usage of Marketing Technology platforms within Marketing and lines of business across WesBanco.
Supports employee requests via the CRM Help Desk.
Develops working knowledge of system layout and information available within the various marketing platforms.
Understands how to import and extract data from each platform to support daily usage and marketing campaigns.
Sets up and maintains systems and processes to deliver operational and workflow efficiencies.
Ensures effective cross-functional collaboration with sales and service.
Develops and maintains relationship with Data & Analytics team to ensure Marketing data needs are met.
Validates data for accuracy within transferred and received files.
Coordinates the transfer and receipt of data files for direct mail, email, lead lists.
Understands and meets necessary levels of data privacy within all shared data files and reports to maintain compliance and pass internal audit and regulatory reviews.
Standardizes reporting templates using Excel, BIC, Pinpoint and other Marketing Technology platforms and tools.
Implements consistent data visualizations using Excel, BIC, Pinpoint and other Marketing Technology platforms and tools.
Connects Marketing metrics to business outcomes.
Performs a basic data audit to ensure meeting Marketing requirements.
Compiles data points to provide reporting which will enable Marketing managers to make decisions faster through the use of data.
Creates and maintains reports that allows Marketing and various lines of business access to key insights to Marketing campaigns and CRM analytics (referrals, pipelines, events).
Assists with developing and maintaining data files to support Marketing dashboards and KPIs.
Assists and leads training initiatives for Marketing technology platforms.
Assists in the execution of centralized marketing activities.
Assists in the coordination and execution of ad-hoc marketing requests as defined by manager.
OTHER REQUIREMENTS:
Banking is a highly regulated industry and you will be expected to acquire and maintain a proficiency in the bank’s policies and procedures, and adhere to all laws, rules and regulations that are applicable to your conduct and the work you will be performing. You will also be expected to complete all assigned compliance training in a timely manner.
Strong skills in the Microsoft Office Suite, specifically Microsoft Excel including formulas, functions, pivot tables, and formatting.
Familiarity with the following systems and processes is a plus: CRM, Marketing Automation, SAP Business Intelligence Center, SAP Business Objects, Qlik, Google Analytics.
Must have extreme comfort in system technology and the ability to evaluate existing technology and recommend updates or changes to improve efficiency or effectiveness
