Marketing Specialist

DUTIES AND RESPONSIBILITIES:

Marketing Coordination

• • Assist with coordination of marketing projects that involve graphic designers, photographers, copywriters, and production managers for marketing assets from development through full production. 
  • Move project through channels of approval and coordinate with vendors to move files to various media reps for ad placement. 
  • Schedule photo shoots, location scouting, model procurement, etc. Works production days for variety of tasks needed.
  • Assist with creative development the creative schedule to ensure projects are finished on time, and in accordance to brand standards and marketing strategy.
  • Assist with and create in-house graphics and marketing materials to be utilized in a variety of formats.
  • Ensure all marketing materials adhere to brand standards, are accurate, current, and effective.
  • Work with GBCI compliance to ensure marketing materials are within company policy guidelines. 

Social Media

• • Collaborate with Marketing Manager to develop social media strategy and posts to engage WSB customers and page "fans" to create conversation.
  • Work with necessary vendors and compliance to ensure that all posts and interactions are within GBCI social media policy guidelines.
  • Manage comments that come through social media accounts.
  • Create social media posting calendar and schedule necessary posts, utilizing a mix of post types including brand awareness, product, bank events and promotions, etc.
  • Develop assets that ensure all social media accounts meet brand standards and represent enterprise. 

General Duties 

• • Update the website and marketing section of the intranet.
  • Perform daily maintenance/updates to ensure information contained on website is current, consistent with bank products/services, visually attractive, and user friendly at direction of the Marketing Manager.
  • Coordinate development and scheduling of. email marketing campaigns. 
  • Provide internal marketing resources as needed.
  • Make frequent branch visits to ensure that all branches are using up to-date collateral items, update collateral material on a regular basis or as requested by compliance.
  • Prepare promotional item order proposals as inventory and stock levels are needed.
  • Work with the Marketing Manager and other bank officers/management when necessary to coordinate, oversee and assist with bank sponsored events.
  • Position performs other duties as needed/assigned

Customer Relations

• • Develop strategies and tools designed to improve external customer satisfaction, retention, and loyalty.
  • Adhere to Western Security Bank Company Mission, Vision, Core Values, and Service Principles.
  • Provide superior internal and external customer service: must demonstrate self-governance, courtesy, and respect toward external customers as well as internal customers.
  • Demonstrate a “customers come first” approach when prioritizing tasks.
  • Maintains a professional, courteous, service-oriented relationship with all internal and external customers.
  • Will participate in community events and activities to enhance the image of Western Security Bank and develop relationships within the area in which we serve.

Compliance

• • Ensure marketing materials and department are compliant with established procedures, bank policies, and government regulations. 

Miscellaneous Duties

• • Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.
  • Complete required bank and OnCourse training courses within assigned time frame(s).
  • Represent Western Security Bank in a professional manner which includes a professional image, confidentiality, a positive “can-do” attitude, good attendance, punctuality, flexibility and adaptability in meeting bank and customer needs. 
  • Keep work area tidy and maintain customer privacy.
  • Attends and participates in meetings as required.
  • Additional duties as requested or assigned.

QUALIFICATIONS:

• Bachelor's degree in Marketing or related field preferred
• 3 years work experience in Marketing or related field. 
• Demonstrated working experience with social media branding/identity preferred. 

KNOWLEDGE, SKILL, ABILITY:

• Courtesy, tact, and diplomacy are essential elements of the job. Relate to others in an open and accepting manner; friendly and approachable. Sense how others feel; treat others with fairness, dignity, and respect. Cultivate rapport with all persons encountered at work.
• A significant level of trust and diplomacy is required to be an effective subject matter expert in the position. In-depth dialogues, conversations and explanations with customers and outside vendors of a sensitive and/or highly confidential nature is a normal part of the day-to-day experience. Communications can involve motivating, influencing, educating and/or advising others on matters of significance.
• Communicate Effectively: both verbally and in writing with others in a clear, thorough, and timely manner using appropriate and effective communication tools and techniques. Demonstrate soft phone skills by treating all customers in a polite and courteous manner.
• Customer Service: we are community inspired and pride ourselves on offering exceptional service to both our internal and external customers. We expect you, as an employee, to embrace and support our values and visions of Integrity, Service and Success.
• Teamwork: demonstrate ability to work independently and as part of a team. Work cooperatively and effectively with others to set and achieve goals, help others, resolve problems, and make decisions that enhance organizational effectiveness
• Ability to work well under pressure with a high degree of attention to detail.
• Ability to prioritize and organize heavy workload(s) and demonstrate effective time management skills
• Ability to work quickly and accurately: perform effectively under pressure; meeting multiple and sometimes competing deadlines and make decisions based on regulation(s), company policy(s), knowledge and experience.
• Ability to work quickly and accurately: perform effectively under pressure; meeting multiple and sometimes competing deadlines and make decisions based on regulation(s), company policy(s), knowledge and experience.
• Quality Management: Adhere to guidelines, protocol, policies, and procedures and supervisory directives; improve and promote work quality; demonstrate accuracy, thoroughness, and attention to detail; strive to achieve good results.
• Individual Responsibility and Accountability: Accept responsibility for own work performance; accepts responsibility for own actions and outcomes and does not blame others. Demonstrate willingness to take initiative in performing job duties, resolving issues, and making suggestions for improvement. Conduct follow-through and meets commitments and agreements in a timely manner; relied upon others as a source of valid information.

WORK ENVIRONMENT:

Environment:  Indoors, a climate-controlled shared work area. Must be able to work outdoors and travel to business meetings and/or events sponsored by the bank.

Noise Level:  Moderate noise.

Lifting:  Sedentary work: Exerting up to 25 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is often required to: sit; use hands in repetitive motions to finger, grasp, handle or feel; and talk or hear. The employee is occasionally required to: stand; walk; and lift or reach with hands and arms. The employee may also be required to: 

Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance. Must be capable of climbing / descending stairs in an emergency situation.

Specific lifting abilities required by this job include: 

Specific vision abilities required by this job include: The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation/inspection of machines and/or using measurement devices at distances close to the eyes.

COMPENSATION & BENEFITS: Starting salary is dependent upon relevant experience and may vary based on the geographic location of the position. We offer an extensive benefits package that includes, but is not limited to medical, dental, vision, and life insurance, a health savings account option, an Employee Assistance Program (EAP), a health rewards program, a 401(k) retirement savings plan, discounts on banking products and services, Paid Time Off (PTO) and holidays. Visit our website for more details!

COMPANY OVERVIEW: We are a family of banks whose unique local presence reflects the communities we serve. We welcome the opportunity to grow and change as our customers and communities do the same. Read our story, learn about our banks, and experience life at Glacier Bancorp, Inc. all from our website. Check it out! 

We are an Equal Opportunity Employer and qualified applicants or employees will receive consideration for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, mental or physical disability, genetic information, protected veteran status, or any other category protected by applicable federal, state or local laws.

Glacier Bancorp, Inc. does not sponsor applicants for work visas. All applicants must be legally authorized to work in the US.

No Recruiters or unsolicited agency referrals please.