Marketing Specialist (Dc Metro)

Armedia is a CMMI-DEV Level 3 appraised and ISO 9001:2015 and ISO 27001 certified systems integrator providing Business Process, Document, Enterprise Content, Electronic Case, and Records Management services and solutions to government agencies (US Federal, state, county, municipal, foreign) and corporations (US and international), ranging from startups to Fortune 500 companies. Armedia has been ranked on the Inc. 5000 list of America's fastest growing companies and has been recognized as one of the "Best and Brightest Companies to Work" for by the National Association for Business Resources.

We are a technology company and actively looking to hire a Marketing Specialist position to join our Team.  This position my require occasional onsite presence in the DC Metro area.  The individual should be a problem solver, an exceptional listener, and a great communicator.  The candidate should seek out challenges and love to get creative to solve them.  The Marketing Specialist should be willing to go the extra mile with a strong work ethic; self-directed, and resourceful. 

Duties and Responsibilities:

• ·       Content Marketing: Develop and distribute valuable, relevant, and consistent content to attract and engage target audience.
• ·       Digital & Email Marketing: Create, execute and optimize online marketing campaigns; manage our email marketing efforts to enhance engagement and conversion.
• ·       Marketing Communications: Collaborate with the sales and product teams to create and refine powerful marketing collateral.
• ·       Marketing Research: Conduct market research to identify opportunities for growth and competitor advantage.
• ·       Social Media Marketing: Develop, implement, and manage social media strategy across various platforms.
• ·       SEO: Optimize our digital content for search engines to increase organic visibility.
• ·       Event Marketing: Represent our brand at industry events and conferences, oversee booth setup, and drive lead generation.
• ·       Award Submissions: Identify, prepare, and submit our solutions for industry-relevant awards.
• ·       Collaborate and report to cross-functional teams on marketing performance, insights, and optimization strategies.

Required Skills:

• ·       Digital Marketing Knowledge: Familiarity with various online marketing channels such as SEO, SEM, email marketing, and social media marketing.
• ·       Content Creation: Ability to develop compelling and accurate marketing content for various channels such as blogs, social media posts, and email campaigns.
• ·       Exceptional verbal and written communication skills.
• ·       Project Management: Proficiency in organizing, prioritizing, and overseeing multiple campaigns or projects simultaneously to ensure they are completed on time and within budget.
• ·       Tech-Savviness: Since it's a technology and services company, a basic understanding of the industry's technologies, trends, and tools is essential to effectively market the products or services.

Desired Skills:

• ·       Graphic Design: Having design skills to create visually appealing marketing materials can be a significant asset, especially in a small team.
• ·       Soft Skills: Strong interpersonal skills, such as teamwork, communication, and problem-solving, can make collaborations smoother and more productive.
• ·       CRM Expertise: Experience with customer relationship management tools, like Salesforce or HubSpot, to manage customer interactions and improve marketing efforts.
• ·       Event Management: If the company participates in or hosts events, experience in organizing and promoting these events can be a valuable skill.
• ·       Continuous Learner: Given the dynamic nature of both technology and marketing, an enthusiasm for continuous learning and adapting to new trends, tools, and strategies is highly beneficial.
• ·       Industry Focus: Experience marketing to the public sector, Federal government, and State government.

Required Qualifications:

• ·       Bachelor's Degree in relevant field with a minimum of 5 years of marketing experience.

Preferred Qualifications:

• ·       Bachelor's Degree in Marketing with 10 years of relevant experience.

Armedia is an Equal Opportunity Employer who is dedicated to hiring and retaining a diverse workforce. We will not discriminate against any applicant or employee for employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender identity, sexual orientation, national origin, age, veteran status, disability, or any other protected class. We celebrate diversity and are committed to creating an inclusive environment for all employees.