Marketing Specialist

Purpose of Role

The Marketing Specialist position is responsible for creating, managing and nurturing demand, and driving growth across the Americas region. This role reports to Marketing Manager and is key to the Tait Americas marketing growth strategy.

Scope of the Role

The Marketing Specialist plays a pivotal role in supporting the Tait Americas (TAM) direct sales initiatives through demand-generation marketing campaigns, trade shows, lead nurturing in target markets, proposal support and more.

In collaboration with the Marketing Manager, this position is responsible for the development and execution of direct account based marketing campaigns, general branding market awareness campaigns and requires a creative and tactical mindset to reach key objectives and results.

The Marketing Specialist will also lead, plan, coordinate and execute with the TAM sales and technical teams on national and regional industry trade shows and events in the Americas region.

In addition, the Marketing Specialist will participate and coordinate with the Marketing Manager and cross-department teams in the validation of and alignment with Tait brand standards in TAM RFP development process.

Functional Outcomes

The Marketing Specialist role entails:

• Work closely with the Marketing Manager and Tait Americas sales team to develop and execute demand-generation marketing campaigns that align with the region's objectives and key results. Responsibilities include but are not limited to campaign strategy and positioning, message development, design direction, creating monthly communications calendars and monthly content creation (email marketing, blogs, web content, webinars, social media content, etc.).
• Expand upon and continue marketing communications for previously established marketing campaigns.
• Nurture and further develop a growing community of industry consultants through a steady cadence of marketing communications.
• Lead national and regional industry and trade show efforts including tradeshow logistics, booth orders, sponsorships, liaising with the Company's booth vendor and coordinating with cross-functional teams and the Marketing Manager to plan and execute the event plan.
• Work closely with the Marketing Manager to refine RFP proposals, ensuring deliverables are on brand, consistently formatted, adhere to predetermined templates and have a powerful visual impact.
• Collaborate with the Tait global marketing team to complete deliverables for the Tait Americas region including email campaigns, social media and more.
• Coordinate and collaborate with other Tait Americas marketing team members to ensure department synergy.
• Support the marketing automation and lead generation programs for the Americas region including analytics and reporting.
• Identify and advocate for marketing needs within the Tait organisation.
• Self-driven, owns responsibilities and is collaborative with cross-departmental teams.
• Communicate and collaborate with personnel form various departments.

Team Member Responsibilities

• Establish the most appropriate work and project related goals for you personally.
• Ensure that these goals can be directly related to the team plan and our own development needs.
• Break these goals down into specific, measurable, achievable, relevant and time-based goals for yourself.
• Demonstrate habit of making plans, taking action, and learning from those pans and actions.
• Work with you manager to annually produce your Personal Development Plan and review this regularly throughout the year with your manager.

Team Leader Accountabilities

Business Planning

• Team Goals Aligned: Align work unit goals with business unit goals. Provide input to the Strategic Plan.
• Project Plans Achieved: Lead the delivery of group projects against the plan.

Change Management

• Plan and manage change.
• Document changes in change management process and manage changes to documented plans.
• Obtain approval for proposed changes.

Personal Specification

Area of Expertise

Definition

Marketing Communications

A comprehensive background in marketing communications. Must provide project examples that demonstrate a thorough understanding of communications concepts.

International Experience

Preference will be given to candidates who have experience in a corporate role working with colleagues in other countries.

• 3+ years of proven success in marketing, preferably B2B marketing.
• Experience in Land Mobile Radio or technology business experience is preferable.
• Bachelor's Degree in Marketing, Communications, or Business (or the equivalent thereof).
• Strong skills in communication, presentation and business acumen.
• Demonstrate knowledge of processes for developing new markets, managing a large territory, including demand generation, channel partner development, forecasting, quota attainment.
• Must be an aggressive self-starter with ability to articulate Tait product and business strategies, and create the demand to grow the Tait brand.
• Skilled in the use of CRM and marketing automation platforms.
• Up to 35% travel.