Marketing Specialist

Marketing Specialist

General Description:

The Marketing Specialist reports to the Marketing Manager and is responsible for driving customer engagement through effective email marketing campaigns, website updates and management, paid search advertising, and other marketing-related tasks in support of the Commercial Sales Team. This position will work closely with the Business Development Team and third-party marketing agencies. Thorough product knowledge is required for this position.

Job Responsibilities:

Email Marketing:

• Build successful email marketing campaigns such as New Product Announcements, Opportunity Nurturing Campaigns, Quarterly Newsletters, and other tailored campaigns on a case-by-case basis.
• Design the look and feel of each email campaign by creating your own graphics and editing HTML when necessary.
• Craft compelling email subject lines, copy, and CTAs to enhance engagement.
• Choose campaign images or create custom graphics/imagery as needed.
• Analyze campaign performance, providing detailed reports and insights to Sales and Marketing teams.
• Collaborate with Business Development for targeted email outreach to specific audience segments.
• Manage and enhance our contact database through segmentation and proper tag assignment.
• Drive the company’s email marketing strategy by proposing email marketing campaigns to targeted audience segments that will increase leads and/or nurture existing opportunities.

Website Management:

• Plan and implement a content schedule for website updates, including new product additions, team and company updates, and blog publications.
• Proofread and publish content provided by our third-party marketing agency.
• Generate original written content for the blog/website as needed.
• Optimize website conversion by creating and managing landing pages and lead forms.
• Lead future redesigns and development of the ASF website, including content organization, lead generation strategies, conversion rate optimization, and user interface design.

Paid Search Advertising:

• Plan and schedule targeted Paid Search Advertising campaigns as appropriate and approved by leadership.
• Create and manage paid search campaigns in collaboration with our third-party marketing agency.
• Utilize reporting features within Google Analytics to assess campaign success and overall effectiveness.

Team Support:

• Support the sales team by organizing and distributing customer-facing collateral in a shared asset library such as Dropbox or OneDrive.
• Add the ASF brand to product sell sheets provided by vendor partners.
• Create and maintain a quarterly (and more frequently as-needed) internal company newsletter to all Advantage employees, announcing company news, new hires, team “wins,” etc.
• Perform other marketing-related duties as required and assigned.

Skill/Character Requirements:

• Excellent communication skills in written, verbal and visual formats.
• Highly organized and proficient in setting priorities and meeting goals.
• Must demonstrate strong internal initiative and the ability to work both independently and collaboratively.
• Possess a performance-driven and results-oriented mentality.
• The ability to thrive in a team environment focused on shared organizational success.
• Adaptability to changing project requirements.
• Practical and critical thinking skills, with ability to bring ideas to life from concept to execution.
• Knowledge of, or willingness to acquire skills in, HTML and CSS, Email Service Providers, SEO/SEM, Social Media Platforms, Content Management Systems, and CRM and Marketing Automation Platforms.

· B.S./B.A. in Marketing, Communications, Graphic Design, or related field.

• 3+ years relevant work experience, preferably in a B2B organization.
• Proficiency using Microsoft Office 365 (Word, Excel, Outlook, PowerPoint, Teams)
• Experience using Mailchimp (or similar), Canva (or similar), Google Marketing Tools (Analytics/Ads, etc.), & Squarespace (or similar).

Location & Hours

This is a remote position with an anticipated workweek of approximately 40-45 hours. Generally, these hours should be worked Monday-Friday, 8AM-5PM Eastern Standard Time to coordinate with ASF Ithaca, NY headquarters. Occasionally, extended hours may be required as business needs demand.

Compensation & Benefits:

The Marketing Specialist is a salaried, FLSA-nonexempt, permanent, full-time position, and is eligible for company benefits including health insurance, dental insurance, and 401(k). Salary is dependent upon qualifications with a range of $52,000-$62,000 per year.

Advantage Sport & Fitness, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religious persuasion, political belief, national origin, citizenship status, age, sex, sexual orientation, affectional preference, marital status, physical or mental disability that does not prohibit performance of essential job functions, military status or any other legally protected status. MILITARY VETERANS ARE ENCOURAGED TO APPLY.

Interested candidates should submit a cover letter and resume. Learn more about our company at www.advantagefitness.com.

Job Type: Full-time

Pay: $52,000.00 - $62,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Overtime

Application Question(s):

• Please share your personal or professional experience with fitness equipment.
• Please detail your experience with and interest in email marketing if not fully explored on your resume.

Education:

• Bachelor's (Preferred)

Experience:

• B2B marketing: 3 years (Required)

Ability to Relocate:

• Remote: Relocate before starting work (Required)

Work Location: Remote