Marketing Specialist

DESCRIPTION

As Marketing Specialist, you will be accountable for the implementation of Voiant’s brand and content strategy for our service portfolio, worldwide. In your role, you will be responsible for content planning and development, with a focus on the company owned channels such as website and social media. You will coordinate all marketing activities such as conferences and webinars. You will report to the Chief Commercial Officer and work closely together with the product innovation and the Science teams, as well as the business development and other functional teams to obtain information and turn it into valuable content.

RESPONSIBILITIES & ACCOUNTABILITIES

Communication:

Expresses ideas effectively; Organizes and delivers information appropriately; Listens actively.

Initiative:

Takes effort to understand the problem and to identify potential solutions; Generates ideas for improvement; Not afraid to ask for help; Self-starter.

Organizing:

Able to set personal priorities; Plans and organizes tasks to meet the planning and to achieve objectives; Prioritizes well, allocates and uses resources effectively.

Adaptability:

Able to effectively deal with changing work priorities and diverse people; Applies knowledge to organizational needs and demands.

Teamwork:

Actively interacts within the team and across functional groups; Puts group goals ahead of own goals; Supports group decisions.

Content marketing:

Contributing ideas and collecting background information for content plan development

Monitoring external media content regarding trending topics and key competitor activities

Creating visual and written content, conforming to the company brand guidelines, in line with the content plan and assigned projects.

If required, liaising with external suppliers for content development and production

Monitoring and analysis of content effectiveness for an ongoing content optimization

Social media:

Assuring Voiant’s continued and consistent presence in social media, in line with brand strategy and marketing plan

Owning social media editorial calendar and execution

Company website:

Managing content updates on the company website

Coordinating implementation of technical updates on the website back-end

Managing SEO optimization and website analytics

Other marketing activities:

Coordinate conferences, webinars, company’s client events logistics

Attend conferences and events as required

EDUCATION & EXPERIENCE

Hands-on experience with managing social media and promoting content online

Good understanding of content SEO tactics

Excellent writing skills in English

Ability to draft target audience-differentiated articles, posts and messaging

Practical experience in working with marketing tools such as WordPress, Google Analytics and Salesforce

Experience or affinity with B2B technology markets (high-tech, software, Artificial Intelligence, etc.), preferably in a medical field, ideally in clinical trial field

Project management skills and attention to detail

Min. Bachelor education in a related field

​Min. 2-3 years working experience in a similar role in the clinical trial industry

Analytical, driven, enthusiastic, empathic, curious

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Remote