Marketing & Public Relations Coordinator

Job Description:
Reporting to the assistant director of Marketing & enrollment, the Marketing & Public Relations Coordinator is responsible for assisting in the planning, executing and evaluating marketing strategies with a focus on analytics and online advertising. This position will assist with promoting programs to new and existing students and drive enrollment through data-driven strategies. Focus will be on contributing to the development of press releases, advertisements, marketing materials, social media posts, email marketing campaigns, web content and class schedules. This position requires an independent, innovative thinker who strives for excellence and enjoys challenge and a fast-paced environment.
Duties and Responsibilities:

1. Implements department campaigns, brand strategy, standards and style. Continuously maintaining the department's brand aesthetics, internally and externally. Coordinates with campus partners in promoting CWD programs.
2. Data Analytics: assists with market research. Regularly evaluates analytics to make data-driven decisions.
3. Designs, builds and maintains an active presence across social media accounts. Proactively monitors social media profiles, sometimes outside of regular business hours, to quickly react to social conversations.
4. Writes content for marketing materials including press releases, articles, website content, video scripts, social media posts, bios, course descriptions and email campaigns. Manage media and distribution lists. Maintains internal and external event calendar listings.
5. Maintains and improves website content for accuracy, easy navigation and user engagement. Assists with SEO/SEM strategies.

Education and Experience Requirements:

1. BA/BS degree in Graphics Design, Marketing, Communications or related field preferred.
2. 2-3 years of marketing and graphic design experience preferred.
3. Familiarity with Google Analytics and Google Ads.
4. Ability to manage social media presence and e-mail marketing campaigns.
5. Experience leading and managing SEO/SEM.
6. Understanding of the latest trends and best practices in online marketing and measurement.
7. Strong analytical and project management skills.
8. Experience with video production is a plus.
9. Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Documents Needed to Apply:

• Resume
• Cover Letter

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