Marketing Product Strategy Manager

Description:

Job Title:Product Strategy Manager

Department: Marketing

Location: Portland, Oregon

Summary: The Marketing Product Strategy Manager will identify, develop, and implement innovative strategies and initiatives that generate sustainable value and impact. Through the use of their analytical, creative, and collaborative skills, this individual will conduct market research, design, and test new products and services that deliver on Herb Pharm’s commitment to the highest quality and efficacious products. In addition, through insights from scientific and consumer research, this individual will further optimize the existing portfolio consistent with Herb Pharm's guiding principles and commitment to traditional herbalism. This position requires an individual who is self-motivated, analytical, collaborative, and creative. This individual must stay on top of what is trending in the market and with the consumer.

Essential Duties & Responsibilities: Include the following, other duties may be assigned:

• Monitors and analyzes product, process, and category trends within the herbal, wellness, and mushroom supplement industries to identify valuable insights and opportunities.
• Use insights from consumer, market, and internal data to position brand in the marketplace.
• Captures market, consumer and customer needs through research, analytics, and through primary research, working cohesively with the sales department and customers/partners directly.
• Formalizes ideas and service concepts into compelling, profitable, and differentiated strategies (scope, benefits/values for the customer/consumer, competitive benchmark, targeted pricing, go-to-market strategy, etc.).
• Ensure the brand message is consistent from Product Strategy to packaging, website, and offline media channels.
• Help identify new, marketable products and innovations and identify gaps by identifying meaningful differentiation.
• Conduct market and competitive research to determine brand positioning, as well as competitor strengths and weaknesses.
• Perform a SWOT analysis on all brand expressions and product lines. Monitor and evaluate brand performance and create plans to address weaknesses.
• Identifies relevant components of a competitive analysis and organizes in-person customer research with user groups to gain end-to-end real-world understanding of customer needs to inform and influence the product group and its product roadmaps.
• Attends trade shows, industry meetings, and seminars, building relationships within the industry, gathering information on changing market trends and competitive environments, and educating potential consumers about our products and brand.

Our generous benefits package includes a complete range of quality health benefits:

• Comprehensive group medical, dental, and vision coverage for employees and dependents
• Coverage includes a variety of alternative healthcare options
• Prescription drug coverage with a mail-order program
• Generous employee purchase discounts on our herbal products
• Employee assistance program
• Green Commuter Initiative to encourage carpooling, walking, and biking to work
• Life, accident, and disability insurance
• Paid vacation and personal time off
• Short-term disability plan401(k) retirement plan with generous company matching and profit-sharing features

Requirements:

Education & Experience:

• Bachelor’s degree in business, marketing, communications, or related field; or an equivalent combination of education and/or experience.
• 5+ years of experience in two or more of the following: project management, market research, product management, or product marketing
• 7-10 years of experience in Product Strategy and/or experience management
• Marketing experience with consumer goods, retail, and grocery industries
• Prior experience working in the natural products industry, with herbal focus preferred but not required.

Technical Requirements

• Proficient in Microsoft Suite
• Proficient in project management systems and consumer insight platforms

Qualifications & Requirements:

• Able to successfully manage multiple projects with competing priorities effectively.
• Demonstrated experience working on a Marketing team and cross-functionally within an organization.
• Ability to structure complex information, plan, prioritize, delegate tasks, and focus on deliverables.
• Excellent leadership and communication skills. Ability to drive geographically distributed teammates with various backgrounds and levels of seniority.
• Trustworthy, reliable, takes ownership, and is proactive in learning and delivering excellence.
• Must be able to maintain confidentiality of proprietary and sensitive documents and information.
• Excellent research, troubleshooting, interpersonal and organizational skills.
• Ability to exercise judgment and work in a fast-paced environment.
• Assist with efficient team operation and continuous process improvement, by participating actively in all team and departmental meetings.
• Proven experience in translating business strategies into product innovation and features, utilizing consumer insight data and financial analysis to best align with the goals of the company and product portfolio.
• Passionate about technology and innovations and driven by technical and commercial disruptive challenges.

Interpersonal Skills: Ability to quickly organize and communicate thoughts, and to understand communications from others. Ability to maintain composure, listen, and respond appropriately. Ability to work effectively in a team setting and drive results.

Reasoning Ability: Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists. Ability to analyze product and process data to find solutions to product development, production, and launch challenges. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Excellent negotiation and problem-solving abilities, result-focused with the ability to work under strong pressure.

Language Skills: Ability to read, analyze, and interpret general business information. Ability to articulate and present ideas and solutions to internal teams and stakeholders. Strong attention to detail with solid knowledge of grammar and punctuation and the ability to proofread accurately and consistently.

At-Will Employment: Herb Pharm is an ‘At-Will’ employer. Nothing in this job description should be interpreted as an employment contract.