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Description:
Anrok is pioneering the way in addressing a crucial challenge for businesses worldwide: navigating the complex realm of sales tax and VAT. As tax regulations continue to change and become more intricate, companies require a dependable and automated solution to manage risk and ensure global compliance doesn’t become a drag on their revenue. Anrok’s cutting-edge platform seamlessly integrates with various billing and payment systems, streamlining sales tax monitoring, registration, reconciliation, and filing across multiple jurisdictions.
We’re rapidly growing after our Series B, seeking our first marketing ops & Lifecycle marketing hire to join us in simplifying sales tax compliance for SaaS businesses. The ideal candidate has experience with marketing automation platforms, email marketing, and optimizing marketing funnels for fast pipeline generation.
You’ll join a talented team at Anrok, working within the marketing team and reporting to the Head of Marketing. You’ll also collaborate with Anrok’s revenue ops, sales, and senior leadership teams.
Responsibilities:
- Drive marketing funnel efficiency by managing and optimizing lead capture, lead data, lead scoring, lead nurture, and lead routing.
- Own and improve our marketing tech stack (Hubspot, Google analytics, tag manager, search console, etc.)
- Identify opportunities to optimize the entire prospect lifecycle from web visit to lead to opportunity. Test your hypotheses, ship the winners, and report on learnings to inform future plans.
- Own the identification, tiering, and segmentation of target accounts to drive ABM efforts
- Develop and refine a lead scoring model that maximizes conversion.
- Evolve our attribution model and build better influence reporting across channels.
- Keep up with new marketing tech, including AI tools. Research, recommend, and implement new software and systems as needed to accelerate growth.
- Own our email marketing channel and optimize its performance. Manage our contact database and segmentation, run A/B tests, and report on engagement and conversion rates.
- Improve the team’s overall measurement and reporting of pipeline generation, campaign influence, channel impact, and events ROI.
