Marketing Operations Analyst

Job Title: Marketing Operations Analyst
Reports To: Director, Marketing Operations

FLSA Status: Exempt

Department: Marketing

Benefit: Eligible

POSITION HIGHLIGHTS

The Marketing Operations Analyst will be responsible for analyzing key performance metrics designed to measure campaign performance and marketing return on investment. The goal of this role is to assist the marketing team with strategic growth through analysis on marketing campaign focus in relation to return on marketing and sales goals. The top candidate will be able to excel in a fast-paced environment and have strong data and reporting skills.

What your responsibilities will be:

• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reporting.
• Produce and maintain metrics reports for online and offline marketing campaigns, promotions and sales activities to determine effectiveness and business impact to drive campaign optimization.
• Evaluate industry trends, market conditions and conduct competitive analysis to analyze benchmarks and identify new opportunities.
• Measure the lead and customer acquisition cost for each marketing channel and adjust spend to maximize ROI.
• Track email campaign metrics (delivery, open, click-through rates) & optimize channel through learnings.
• Monitor budget distribution in relation to performance of advertising campaigns.
• Present analysis and strategy recommendations to marketing and sales leadership.
• Work closely with sales and marketing teams to identify opportunities for new client acquisition.
• Manage data and reporting from key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Build and execute targeted campaigns, workflows, and detailed reports in Salesforce/Pardot.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Source and acquire qualified marketing target lists; upload, maintain and clean Salesforce CRM database for effective campaign execution to appropriate targets.

What you bring to the table:

• 4+ years of experience in related field/industry
• Bachelor’s degree
• Strong experience and track record of success in and scaling of marketing reporting and analytics to drive strategic growth.
• Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with attention to detail.
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Thorough understanding of principles and methods used to promote and sell products and services.
• Proficient with Microsoft Office Suite or related software.
• Experience with Salesforce reporting & Pardot a plus.

General Qualifications:

• 4+ years of experience in related field/industry bachelor’s degree
• Able to communicate in the English language.
• Able to organize and prioritize effectively
• Proficient in Microsoft Office, Excel, and Power Point
• Experience with CRM & marketing automation tools (Salesforce/Pardot a plus)

Key Competencies:

• Accountable – Take ownership and commit to get it right, the first time.
• Inclusive– Able to work in a collaborative style that highlights strengths, pushes you to reach your highest potential, and ensures an enjoyable and rewarding experience for all.
• Innovative – Be resourceful, creative, hungry, humble, and smart to develop world class products, services, and solutions.
• Respectful – Hold every assignment with regard for our customers and each other.
• Integrous – Be open, honest, and transparent with yourself, coworkers, customers, and stakeholders in every action.
• Diverse- Embrace unique thought processes to assist in making well-rounded decisions that ultimately benefits our team and our customers.

Physical Demands/Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• frequently required to sit, stand, bend at the knees and waist, and walk
• required to use hands to type, handle objects and paperwork
• required to reach and hold on to items at chest level or reach above the shoulder
• required to use close vision and focus

Why Join the Blue Stream Team?

Blue Stream Fiber has been in business for over 40 years, servicing Florida with amazing Internet, TV, and Phone products. We have invested millions of dollars building fiber in the communities we serve to deliver an innovative array of products and services, including fiber-to-the-home infrastructure, symmetrical internet speeds, whole-home managed Wi-Fi, and TiVo Android Set-Top boxes with Google Assistant, among other industry-leading technology. As our company grows throughout the state, our support staff needs to grow and evolve, and that is exactly why we need you. At Blue Stream Fiber we take a customized approach to ensure our customers are at the center of every decision we make, all the while developing each of our team member’s strengths and experiences.

People

We take our role as trusted industry experts very seriously. We provide communities and our neighbors with reliable fiber infrastructure to offer world-class internet, TV and phone products and services that enrich lives, while providing a personalized customer experience from a local team that cares. We are a united team that operates following a clear set of core values that guide us in our everyday actions.

At Blue Stream Fiber we celebrate diversity by employing people of diverse backgrounds, experiences, and unique thought processes. Blue Stream Fiber’s success is cultivated by a culture that empowers all employees to fulfill their professional goals.