Marketing Manager

Our Company:

Timbers Company is a developer and operator of exceptional boutique hotels, residence clubs and resort communities located in some of the most sought-after destinations in the world. We are passionate about creating remarkable experiences with world-class hospitality while exposing our Owners and guests to the humble authenticity of every location that we call home.

Our Property:

Captiva Island has been the destination of choice for generations of families. South Seas, for many, is where the destination has come to life. The 330-acre retreat and wildlife nature preserve on the Florida Gulf Coast offers elevated coastal experiences and world-class amenities designed to appeal to a multitude of guests. Join this passionate and hardworking team and enjoy working in paradise.

Our Core Values:

We are in the business of creating an authentic sense of place for families to return to time and time again while committing ourselves to creating memorable and fun experiencers through passionate, attentive service. This mantra is reflected in everything we do and every interaction we have whether it be in hospitality operations management, asset management, development, or sales & marketing. Our values define who we are.

• Be Authentic
• Practice Humility
• Cultivate Teamwork
• Value Time
• Be Trustworthy

POSITION OVERVIEW

The Marketing Manager will work with the Director of Sales & Marketing and Timbers Corporate Marketing team to help oversee all aspects of marketing including social, digital, print advertising, website, email marketing as well as agency management and collateral production for South Seas. The primary responsibility of the Marketing Professional position is to promote on-brand messaging to customers through the above-mentioned channels to increase consumer awareness, revenue, and market share throughout all areas of the resort.

RATE OF PAY

$75,000 - $85,000 based on experience.

JOB DUTIES & ESSENTIAL FUNCTIONS

• Traffic and workflow management
• Strong Working Skill Set and knowledge with InDesign or Photoshop and champion use of new technology and tools to enhance current marketing efforts
• Strong Working Knowledge of Word Press/oversight of website management
• Maintain & Update property profile, offers and information on websites and partner portals.
• Excellent copywriting and proofreading skills with great attention to detail
• Excellent social media skills – creation of content calendars, relevant social media post across all social media platforms and engage in proactive online reputation management
• Works well in a collaborative environment both internally and with resort partners
• Creative and detail oriented with strong analytical ability
• Ability to juggle a variety of projects at the same time and handle the stress associated with multiple deadlines
• Good sense of design and ability to conceptualize requested projects
• Strong communicator, both written and orally
• Ability to work with the resort team members & corporate marketing team to accomplish goals on a timely basis
• Ability to analyze marketing opportunities and ad effectiveness
• Brand Champion and guardian - prior experience in creating and maintaining brand identity
• Manages budgets and analyzing overall effectiveness of marketing efforts
• Works in tandem with DOSM to help manage agency design team and partnering with the resorts digital, web, e-commerce, PR, and Social Marketing teams
• Helps create and execute annual media plans and budget
• Helps develop and oversee marketing campaigns
• Communicates all marketing programs to the field and corporate staff and acts as a resource in assessing marketing opportunities. Provides guidance and direction as needed to resort support team’s staff.
• Reviews and tracks status of marketing campaigns and provides updates and ongoing analysis to parties involved.
• Help lead and implement marketing and brand strategies to support the resorts new and existing products and services

SYSTEM KNOWLEDGE

• Microsoft Office, Excel, PowerPoint, Outlook, Mac/iOS, WordPress, Photoshop/InDesign
• Various communication platform’s (Navis, Agilisys, SynXis)
• Strong understanding of working within content management systems
• Experience with HTML/MJML formats
• Understanding of Google Analytics, Facebook Insights, and others

EDUCATION & EXPERIENCE

• 3-5 years’ experience in marketing, communications, or public relations in a leadership role, or demonstrating progressive advancement within the marketing communications field
• Extended experience within the hotel/travel industry and/or lifestyle sector preferred
• Strong marketing and communications planning background, ideally gained within an agency or in-house marketing environment with experience in developing and delivering integrated strategies and campaigns. Significant experience in advising colleagues on communications planning and prioritization
• A track record of successfully designing and delivering major, multi-channel, response driven communications and marketing campaigns.
• Experience of managing suppliers, partnerships, marketing budgets and long-term strategic planning

POSITION REQUIREMENTS

This is not a remote position!

We offer a very competitive salary and generous benefits including:

• Low-cost Medical, Dental, Vision Plans
• Paid Life Insurance
• Short- and Long-Term Disability
• Paid Time Off & Holidays
• 401(k) with 100% match up to 4%
• Commuter and Company-paid Toll Programs

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel workload, rush jobs, or technological developments).