Marketing Manager - Marketing

Overview As we continue to build our team in support of our vision to be the world’s best and most trusted mobility company, the Marketing team is excited to announce the opening of a Marketing Manager! In this role, you will play a crucial role in leveraging data and insights to develop strategic campaigns that drive deeper engagement with our brands and ultimately sustain longer-term growth. You will rely heavily on finding key opportunities from internal and external insights with an ability to collaborate and rally others.  This role requires a strategic thinker with a proven track record in developing and implementing forward-thinking messaging opportunities across the marketing funnel. The ideal candidate is a collaborative leader with a sharp eye for market trends and an ability to navigate cross-functional dynamics.  This role is part of the North American Marketing Activation Team and works directly with Daily Rental and Marketing Leadership. This position collaborates regularly with internal marketing disciplines and external agency partners.   Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential. Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level Company Overview Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.  Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.3 million vehicles and accounted for nearly $35 billion in revenue through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories. Responsibilities Leverage data and insights to inform messaging and channel placement strategies that drive brand health metrics and behaviors. Help develop innovative storytelling techniques and cross-channel marketing efforts that resonate with audience needs and drive desired actions.Execute comprehensive marketing strategies that encompass full-funnel solutions. Analyze market/consumer trends, performance metrics, insights and brand health (provided by internal team) to tailor strategies, ensuring effectiveness across the customer journey from awareness to conversion and retention.Harness consumer insights and data analysis to ensure marketing initiatives are relevant and impactful for audiences. Continuously optimize campaign effectiveness through data-driven optimizations, maximizing effectiveness & ROI, and achieving marketing objectives.Collaborate closely with internal teams and external partners, including Creative, Media, and Owned Channels, to ensure messaging consistency and alignment across B2C channels. Foster a unified brand voice and coherent messaging strategy that enhances brand integrity and customer trust across business brands.Develop comprehensive project and creative briefs that clearly articulate campaign objectives, target audience insights, key messaging points, and offer creative inspiration and guidelines. Ensure briefs are strategically aligned with overall marketing goals and help facilitate efficient and effective execution with creative teams.Stay informed of all relevant industry and market developments. Regularly monitor trends, emerging technologies, competitor activities, and consumer behaviors to identify opportunities for innovation and competitive advantage.Manage messaging planning work streams and trafficking schedules with precision. Coordinate cross-functional teams to ensure timely delivery of marketing materials and adherence to project timelines, maintaining high standards of quality and effectiveness.Commit to continuous professional development by actively seeking out resources, reports, and industry news. Stay ahead of the curve in marketing strategies, tools, and technologies to bring fresh perspectives and advanced skills to the role.Seek to improve job performance through self-assessment, skill development, training and goal settingMaintain a regular and reliable level of attendance and punctualityPerform miscellaneous job-related duties as assignedTo perform this job successfully, an individual must be able to perform each essential job duty satisfactorily, including any physical demands. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.In addition to these job functions, candidates will also need to display proficiency in the following Competencies:CommunicationManaging and Developing PeoplePlanning and OrganizingProblem SolvingResults-OrientedWorking With a TeamEqual Opportunity Employer/Disability/Veterans Qualifications Minimum:Bachelor’s DegreeMust be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the futureSix (6+) or more years of Marketing or Operational experienceThree (3+) or more years of full funnel marketing planning and campaign management at a Manager levelPreferred:Experience with Adobe Analytics (or similar tools) for Marketing campaign reportingDemonstrated ability to develop ROI based marketing approach