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SalaryGet your career started at eHealth
eHealthInsurance has many exciting career opportunities in a number of locations, across various functions. Come join us today!
Job Description
- Manage eHealth’s creative and content strategy, demand generation and retention through omni-channel campaigns targeted at our various audiences and ancillary product lines.
- Drive profitable business growth, increase customer acquisition, and maximize ROI by driving down customer acquisition cost (CAC).
- Take an audience-first approach to planning. Find the most motivating and relevant messaging for each customer segment.
- Collaboratively shape and advance the multi-channel consumer journey, successfully move work forward by leading cross-functional delivery teams, and have a passion for contributing to an exceptional team culture.
- Challenge the status quo with creative new ideas and modern marketing practices and demonstrate a track record of delivering superior results.
Key Responsibilities:
- Create an effective audience-first direct to consumer lead generation activities to drive health plan sales through our ecommerce platform and the telesales organization
- Lead and manage internal and external delivery teams and stakeholders to deploy coordinated cross-channel campaigns on time and on budget. (Kick-off meetings, build project roadmaps, host weekly status and performance updates).
- Evaluate and analyze the marketing performance of partners and recommend improvements.
- Develop an omnichannel audience strategy, leveraging research to create a deep understanding of the unique consumer needs as well as partner with data science for advanced targeting models.
- Revamp our direct-to-consumer media mix, leveraging new multi-touch attribution marketing mix modeling.
- Collaborate with B2B marketing partner to deliver partner marketing tools and ensure that partner programs meet marketing objectives.
- Partner with product to create an industry-leading, frictionless experience that drives improved conversion and engagement.
- Partner with customer service and sales to glean insight on needs and pain points that could be addressed in marketing to enhance conversion and retention.
- Follow processes to ensure constant adherence to industry and regulatory standards.
- Collaborate with audience research and analysis to develop a pipeline of actionable insights and initiatives for marketing and product experience teams.
Ideal Experience:
- Bachelor’s degree
- Strong written and verbal communication skills
- A minimum of five years of experience in marketing role
- 5-7 years direct response marketing experience in a regulated industry.
- PREFERRED: Demonstrated successful performance and results in the health care sector (Medicare experience preferred).
- Ability to work within defined budgets.
- Demonstrated strength using analytics to drive business decisions.
- Driven and results-orientated.
- Effective reporting and presentation skills
- Experience building successful, productive cross-functional relationships.
- Experience and comfort working in an entrepreneurial environment, operating at a fast pace and fluid nature to adapt the changing needs of the consumer, the regulatory environment and the business.
- Experience developing and executing digital marketing campaigns.
- Experience working with designers and copywriters to develop content.
Who you are:
- Consumer Obsessed. You have strong audience empathy, with a passion for delivering compelling value that drives behavior change.
- Critical, Strategic Thinker. You sort through the clutter to define the best path forward. You’re a creative problem solver, who uses excellent judgment.
- Achiever. You’re motivated to drive results. You are highly accountable, anticipating future needs and willing to adapt to changing priorities.
- Analytical. You use data to uncover new insights, opportunities and make decisions.
- Doer. You roll up your sleeves, dig in and chart the course to advance solutions.
- Clear Communicator. You are clear, concise, candid and authentic. You lead and influence by crafting stories with a vision supported by rationale and data insights.
- Relationship Builder. You listen, partner and influence across decision makers with a high degree of professionalism.
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eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.
