Marketing Manager - Agriculture

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Farm Progress, a division of Informa Markets, is the market leader in the Agricultural sector. Our goal is to provide U.S. farmers, ranchers and producers with content on production practices, trade, marketing, government policy, new technologies, critical insights and analysis that will support this community with the tools to make informed decisions that will drive growth for their businesses. Farm Progress is the number one agricultural informational provider in the U.S. that utilizes print, digital, broadcast and events as communication channels for the Agricultural market.

Job Description

What we’re looking for:

Farm Progress is seeking a Marketing Manager to strategically develop and implement advertising, marketing, and communication programs to continue to build brand awareness. The Marketing Manager supports all internal communication initiatives and events to ensure clear communication and brand representation across the agricultural industry.

Role Accountability and Duties:

• Work with the Director of Marketing to develop and execute all strategic and tactical marketing initiatives and plans
   
• Create, execute, and monitor marketing/media communication plans, including print, programmatic messaging, online, tradeshows, and social media opportunities
   
• Manage a wide variety of strategic tactics that involve event graphics/signs and other marketing tools, marketing campaign reports, competitive profiles, assembling tradeshow materials
   
• Ensure timely execution of all marketing campaigns and strategic initiatives
   
• Align marketing strategies with tactics for show websites, email campaigns, social media, and other marketing channels

 

• Develop and maintain collateral, rate cards, sell sheets, and additional materials related to marketing/sales.
   
• Collaborate to drive marketing qualified leads through campaign activities to targeted customers
   
• Work with the sales team to articulate the product value proposition and champion the product internally and externally through the development of client presentations, product decks, case studies, and collateral
   
• Ensure all marketing materials are designed and produced to brand guidelines and expectations
   
• Utilize customer and competitive research to influence strategy and craft effective messaging for emails, landing pages, show websites, digital ads, and other marketing materials.
   
• Ability to achieve and exceed targeted, quantifiable goals and objectives based on the overall strategic initiatives of the portfolio
   
• Travel to industry events as needed – up to 25%
   
• Special projects as needed 

Qualifications

• B.S. in Business Administration with an emphasis in Marketing
• 5-7 years of experience in a Mid-Level Marketing Position
• Knowledge of marketing data (digital, automation), programmatic programs, social platforms, and CRM systems
• Demonstrated ability to communicate objectives, strategies, tactics, and meaningful measurement to non-analytical partners
• Ability to leverage visualization platforms for storytelling
• Experience with a variety of data stores, including CDPs
• Ability to collaborate with external partners
• Experience in SEO and SEM marketing tactics to drive ROI
• Experience in traditional marketing 
• Strong digital acumen
• Proficient in MS Office product suite
• Highly organized with excellent project management skills who can multi-task and manage conflicting priorities
• Proven analytic skills, including mining, evaluation, analysis, and visualization
• Excellent interpersonal and communication skills, including delivering engaging presentations, clear reports, and actionable insights
• Proven success in a collaborative, team-oriented environment

Additional Information

What we offer:

• The pay range for this position is $75,000 - $85,000, depending on experience. 
• Competitive Compensation Package
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, vision)
• 401k and Matching
• Employee Stock Purchase Plan
• Generous PTO policy
• Work-life balance
• Additional discounts through various partnerships