Job Description
Marketing Manager
Join our dynamic team at Black Diamond Services, a leading provider of top-tier insurance claim services dedicated to revolutionizing the industry. We specialize in delivering innovative solutions and exceptional customer service to businesses seeking comprehensive claim-related assistance.
Marketing
- Writing social media copy & creating static posts/videos
- Blog site development
- Created the latest website outline and working with Wheelhouse with continued website development & optimization
- Creating automated funnels for communications at high-level for email communications with new leads
- Google Business updates
- Keyword optimization on Google and website
Needs to Have Skills In Graphic design, writing in English (Spanish is a bonus), basic WordPress understanding, intermediate High-Level system use, and experience with Google business and keywords.
Advertising
- Writing ad copy
- Creating static and video ads
- Preparing ad budgets for TikTok, Meta, and Linkedin
- Preparing & Optimizing Meta campaigns
- Meeting with Facebook on a bi-weekly basis for optimization best-practices
- Ensuring ads are directing to the High-Level system correctly
- Working with TokMedia with their TikTok campaigns
Needs to Have Skills In Graphic design, writing in English (Spanish is a bonus), media buying & budget development, High-Level system experience, basic understanding of TikTok advertising.
Operations
Project management and development of internal software such as:
Go High Level – Building out the marketing GHL system in order for the system to function with our marketing strategic plan
Setting up forms on the website and digital campaigns and ensuring they funnel into the appropriate pipelines
Marketing Department Management
Preparing monthly and quarterly reports of the department including:
Digital ad progress & budget spend
Addressing annual goals set by the General Manager
Developing the Marketing Plan for 2024 and working with an in-person and virtual team to execute it
Finding and hiring Upwork contract workers to assist with projects short-term
Needs to Have Skills In: High Level system, Wordpress, developing and implementing marketing strategies, managing a virtual marketing team
Visit www.blackdiamondservices.com for more information about our unique company and the services we provide!