Marketing Manager

About the Practice

Lightwave in Richmond, VA was founded in 2016, is a high-growth company building the group model for the future of the dental industry. Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people.  Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice.  Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement.  Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice. Lightwave currently supports 65 dental offices in 3 states with 175 full-time dentists and over 1,000 active employees. For additional information, please visit lightwavedental.com. Follow us on LinkedIn, Facebook, and Instagram.

Job Description

Lightwave, founded in 2016, is a high-growth company building the group model for the future of the dental industry. Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people.  Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice.  Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement.  Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice. Lightwave currently supports 65 dental offices in 3 states with 175 full-time dentists and over 1,000 active employees. For additional information, please visit lightwavedental.com. Follow us on LinkedIn, Facebook, and Instagram

Responsibilities

Reports to: Marketing Director

 

Duties and Responsibilities:

• Creates marketing programs that effectively describe and promote Light Wave Dental..
• Assists in managing the execution of brand marketing initiatives, from creative development to tactical execution, to ensure that there is an integrated brand communication throughout all internal and external communication vehicles.   
• Coordinates with outside vendors/agencies as well as key stakeholders to assist with the content design and execution of advertising campaigns, events and associated marketing collateral.
• Development of marketing strategies and core marketing foundation elements and processes.
• Development of marketing plans for practice launches and acquisitions.
• Monitors marketing spending to ensure all commitments and expenditures are accurate and within budget.
• Track patient engagement and conversion rates to identify ways to improve marketing campaigns.
• Support the development of internal marketing resources, tools and training.
• Leads the execution of market-specific target audience research projects.

Qualifications

Education / Experience:

• At minimum BS/BA degree in business, marketing or communication.
• 6-8 years of relevant experience.
• Demonstrated ability to work with and manage creative agencies.
• Extensive knowledge and involvement in social media platforms.
• Extensive knowledge and experience in a variety of advertising methods.
• Comprehensive knowledge of consumer advertising and marketing development process.
• Demonstrated ability to collaborate and interact with all levels within and outside of Light Wave Dental.
• Understanding of direct to consumer marketing strategies for a service industry.
• Demonstrated ability in launching new products, services or locations.
• Understand the complexities of managing multiple brands.
• Demonstrated ability in managing multiple stakeholders.
• Knowledge in developing public relations strategies a plus.

Competencies

• High levels of creativity and design thinking.
• Strong problem-solving skills.
• Ability to work with little direction and in a fast-paced entrepreneurial environment.
• Comfortable with a collaboration and teamwork.
• Excellent organization and presentation skills.
• Exceptional multi-tasking skills.
• Proficiency with the full suite of Microsoft Office software.

Benefits Offered:

In return for providing an excellent patient experience, we offer a great benefits package to include health and dental benefits, 401(k), holiday pay and paid time off.

Salary Range90-100k/yrRequisition Number2023-6827Employment Type: FULL_TIME